Paid Media Manager

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Implement and enhance comprehensive paid media campaigns across Meta, LinkedIn, Reddit, and emerging programmatic platforms.

• Create audience segmentation strategies that align channel choices, creative assets, and messaging with specific buyer personas and sales stages.

• Oversee daily campaign management, including bid strategies, budget tracking, exclusion lists, and conversion monitoring.

• Develop a systematic testing framework across various creative formats, audiences, and placements to continuously refine and enhance media strategy.

• Collaborate with brand and creative teams to draft clear, channel-specific creative briefs that convert audience insights into high-performing assets.

• Establish scalable campaign reporting mechanisms to convert full-funnel performance data into actionable insights for cross-functional leadership.

⛳️ Requirements

• Proven hands-on experience managing B2B paid media budgets across Meta, LinkedIn, and Google, with an in-depth understanding of advanced bidding and targeting strategies.

• Demonstrated success in building and executing structured testing frameworks with documented hypotheses and clear performance evaluation.

• Strong capability in creative briefing, able to translate campaign goals into clear guidance for static, video, and lead-generation formats.

• Analytical expertise to interpret full-funnel performance data and communicate it in actionable business terms for sales and marketing leadership.

• Familiarity with ABM platforms, programmatic DSPs, or Salesforce marketing attribution models is highly advantageous.

🏝️ Benefits

• Flock Stock Options