Paid Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and oversee paid acquisition strategies across platforms including Google/Bing Ads, LinkedIn Ads, Meta Ads, Reddit Ads, YouTube/video platforms, programmatic/display channels, and retargeting avenues.

• Take ownership of campaign configurations, budget distribution, bidding strategies, and audience targeting.

• Construct comprehensive campaigns that align with pipeline and revenue objectives.

• Utilize firmographic, behavioral, and intent-driven audience data.

• Formulate ICP-based segmentation strategies.

• Develop retargeting and nurture audiences throughout the buyer's journey.

• Work collaboratively with analytics and customer intelligence teams to enhance targeting accuracy.

• Track CAC, CPL, ROAS, pipeline contribution, and conversion metrics.

• Create dashboards and reporting systems utilizing GA4, Looker Studio, HubSpot, and Salesforce.

• Evaluate campaign performance and provide optimization suggestions.

• Ensure precise campaign tracking and attribution across advertising platforms and CRM systems.

• Collaborate with Marketing Ops to resolve attribution inconsistencies and tracking challenges.

• Conduct structured A/B testing on creatives, landing pages, messaging, audiences, and bidding techniques.

• Continuously enhance conversion rates and lead quality.

• Partner with Demand Generation, Content Marketing, Creative/Design, Product Marketing, RevOps, and Sales teams.

⛳️ Requirements

• 3–7+ years of experience in managing paid media strategies and execution for B2B SaaS, martech, ecommerce tech, or data/analytics firms.

• In-depth knowledge of LinkedIn Ads, Google Ads, and Reddit Ads.

• Strong comprehension of attribution models, keyword bidding, tracking, and marketing analytics.

• Familiarity with CRM and marketing automation tools; experience with HubSpot and Salesforce is preferred.

• Analytical mindset paired with robust reporting capabilities.

• Experience in managing monthly ad budgets exceeding six figures is preferred.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Flexible work hours and opportunities for remote work.

• Access to professional development and training resources.

• Health, dental, and vision insurance packages.

• Collaborative and inclusive company culture.