Paid Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Driving measurable growth through paid search and paid social channels.

• Taking ownership of strategy, execution, and ongoing optimization across Google Ads, Microsoft Advertising (Bing), Meta (Facebook/Instagram), and TikTok.

• Developing and managing structured testing programs (A/B, multivariate, incrementality).

• Utilizing AI and automation tools within advertising platforms.

• Overseeing and refining marketing expenditures to maximize ROI across all paid channels.

• Analyzing performance data to uncover insights, enhance targeting and messaging, and guide budget allocation decisions.

• Collaborating with creative teams to design and test high-converting ad creatives and landing pages.

⛳️ Requirements

• A minimum of 5 years of hands-on experience managing paid search and paid social campaigns.

• Strong working knowledge of Google Ads, Microsoft Advertising (Bing), Meta Ads Manager, TikTok Ads, and display/programmatic networks.

• Experience with AI and automation features within ad platforms (Performance Max, Smart Bidding, Advantage+, etc.) and a willingness to explore emerging AI tools.

• Proven experience in building and executing testing programs (A/B, multivariate, incrementality) to enhance campaign performance.

• Experience managing ad budgets exceeding $400K monthly and optimizing spending towards aggressive KPIs.

• Solid understanding of digital attribution, funnel metrics, and conversion rate optimization.

• Proficient with GA4, Google Tag Manager, and performance dashboards.

• Analytical mindset with the capability to translate campaign data into business outcomes and clear next steps.

• Comfortable in a high-growth, results-oriented environment where agility and execution are essential.

• Ability to manage multiple priorities, meet deadlines, and drive execution independently.

🏝️ Benefits

• Competitive compensation package.

• Comprehensive benefits package (including medical, dental, vision, & pet insurance).

• Disability and leave benefits.

• Life insurance.

• 401K plan with matching contributions.

• Paid time off and holidays.