Paid Media Lead

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Manage and direct a portfolio of Paid Media accounts

• Provide direct support to client representatives

• Engage in weekly communication with vendors or operational partners to ensure alignment on assigned tasks, quality of work, and potential improvements in workflow

• Foster referrals through client relationships and professional networks

• Develop strategies for clients on a quarterly basis

• Possess the capability to create, maintain, and optimize budgets for paid media campaigns across various channels

• Have a thorough understanding of client positioning and their unique value propositions

• Ensure accurate lead routing within a CRM system

• Recognize the significance of Programmatic campaigns

• Be accountable for personal productivity and utilization rates

• Collaborate directly with the Associate Director to guarantee that both internal and client objectives are being met

• Execute and enhance PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, with a focus on keyword research, ad copywriting, and audience targeting to maximize ROI

⛳️ Requirements

• Minimum of 3 years of experience in a performance/digital marketing agency

• Experience specifically with B2B SaaS/tech clients in an agency environment

• In-depth knowledge of paid search and paid social advertising campaigns, including Google Ads, Facebook Ads, LinkedIn Ads, and others

• Proficient in utilizing advertising platforms and tools such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager

• Strong understanding of PPC principles, encompassing keyword research, ad copywriting, bid management, and campaign optimization

• Ability to assess campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make informed, data-driven decisions for campaign optimization

• Demonstrated and quantifiable success with mid-market or enterprise accounts

• Willingness to travel to meet clients approximately once a year, per client, or as necessary

🏝️ Benefits

• Comprehensive medical, dental, and vision plans, as well as disability and life insurance coverage tailored to fit your lifestyle

• Includes a 100% employer-paid plan for you and a 50% employer contribution for your dependents

• Mental health support through certified therapists via Spring Health, along with a membership to Headspace

• Physical wellness support through Gympass

• Generous time off policy including unlimited PTO (with a minimum of 2 weeks), Paid Company Holidays, your Birthday Off, End of Year Recharge (closed from December 24 - January 1), and Paid Parental Leave

• Financial benefits including Traditional and Roth 401(k) with a 3% company match

• Annual bonuses based on tenure, which increase in total amount over time

• Annual Anniversary Trip with peers and executive leadership for enjoyment and camaraderie!