Paid Media Lead

This is a fully remote position, open to applicants in Arizona, +25 more states.

📋 Description

• Manage and direct a portfolio of Paid Media accounts

• Provide direct support to client representatives

• Engage in weekly communication with vendors or operational partners to ensure alignment on assigned tasks, quality of work, and potential improvements to the collaboration

• Foster referrals through client relationships and professional networks

• Develop strategies for clients on a quarterly basis

• Possess the capability to create, manage, and optimize budgets for paid media campaigns across various channels

• Have a thorough understanding of client positioning and their unique value propositions

• Ensure accurate lead routing within a CRM system

• Recognize the advantages of Programmatic campaigns

• Be accountable for personal productivity and utilization

• Collaborate directly with the Associate Director to ensure that both internal and client objectives are met

• Implement and refine PPC advertising campaigns across multiple platforms, including Google Ads, Facebook Ads, and LinkedIn Ads, with a focus on keyword research, ad copywriting, and audience targeting to maximize ROI

⛳️ Requirements

• Minimum of 3 years of experience in a performance/digital marketing agency

• Experience specifically with B2B SaaS/tech clients in an agency environment

• In-depth knowledge of paid search and paid social advertising campaigns, including Google Ads, Facebook Ads, LinkedIn Ads, and others

• Proficient in using advertising platforms and tools like Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager

• Strong grasp of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization

• Capability to analyze campaign performance data utilizing tools such as Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and enhance campaign performance

• Ability to drive measurable results and assess via OCT

• Proven success with mid-market or enterprise accounts

• A distinctive viewpoint on delivering value for SaaS

• Ability to translate and convey strategy, utilizing data storytelling

• A blend of competitiveness and curiosity; a genuine problem solver

• Stay at the forefront of the industry, consistently seeking growth and sharing opportunities

• Skillful in organizing, prioritizing, and managing multiple projects concurrently

• Committed to quality and maintaining passion for advertising

• Proactive in keeping up with industry trends, including continually learning how AI and automation can enhance marketing and operations

• Willingness to travel to client sites approximately once a year, or as needed

🏝️ Benefits

• Comprehensive medical, dental, and vision plans, along with disability and life insurance coverage for you and your family that suit your lifestyle

• Includes a fully employer-paid plan for you and a 50% employer contribution for your dependents

• Mental health support - Access to certified therapists through Spring Health and a membership to Headspace

• Physical wellness - Gympass

• Unlimited PTO (minimum of 2 weeks), Paid Company Holidays, a day off for your Birthday, End of Year Recharge (Closed from December 24 to January 1), and Paid Parental Leave

• Traditional and Roth 401(k) plans with a 3% company match

• Annual bonuses based on tenure, which increase in total amount over time

• Annual Anniversary Trip with peers and executive leadership for enjoyment and entertainment!