Paid Media Lead

This is a fully remote position, open to applicants in Maryland.

📋 Description

• Work collaboratively with internal teams and agency partners to strategize and implement paid media initiatives across awareness, consideration, and demand generation campaigns.

• Oversee the planning, launching, and management of paid media efforts across programmatic platforms, Google Ads, YouTube, Connected TV, and trade publications.

• Conduct media purchases directly from publishers and trade publications, which includes sponsorships, high-impact placements, contextual targeting, and video activations.

• Enhance campaign effectiveness through the analysis of audience, conversion, and media data to guide bidding, budgeting, pacing, and targeting strategies.

• Employ audience, contextual, retargeting, intent, and account-based targeting methods to maximize efficiency and results.

• Convert performance data into concise reports, insights, and actionable recommendations for stakeholders.

• Collaborate with analytics, web, content, and regional marketing teams to enhance attribution, landing page performance, and lead conversion.

⛳️ Requirements

• A bachelor's degree in Marketing, Business, or a related discipline.

• Over 8 years of experience in managing paid media campaigns, including programmatic display and Google Ads.

• Expertise in applying demand-side platforms, audience strategies, and measurement frameworks to optimize paid media efforts.

• Proficiency in using advertising platforms such as Google Ads, YouTube, and ZoomInfo Marketing.

• Skilled in applying keyword, contextual, and audience targeting techniques while interpreting campaign and conversion metrics.

• Experience in executing media purchases directly from publishers and trade publications.

• Capability to communicate insights on campaign performance and to challenge low-value media expenditures.

🏝️ Benefits

• Medical, dental, and vision insurance plans.

• Participation in 401(K) (USA) & DCPP (Canada) with company matching contributions.

• Employee Stock Purchase Program (ESPP).

• Employee Assistance Program (EAP).

• Company-paid holidays.

• Paid sick leave.

• Vacation time.