Paid Media Lead

📋 Description

• Take charge of the programmatic display strategy encompassing awareness, consideration, and demand initiatives, which includes video activation on platforms like YouTube and Connected TV.

• Strategize, initiate, and oversee campaigns on Demand Side Platforms (e.g., DV360, Google Adwords, YouTube), focusing on audience strategy, inventory selection, and media mix decisions.

• Develop and implement the media buy strategy for key trade publications, covering site selection, sponsorships, premium placements, and contextual alignment.

• Manage the paid media budget, which involves planning, allocation, forecasting, pacing, and performance-based budget adjustments.

• Create and continually enhance targeting strategies (first- and third-party data, contextual, intent, ABM, retargeting) across display, trade media, and video platforms.

• Provide support and direction for display and video media strategies across different regions, ensuring a cohesive approach while accommodating local nuances.

• Formulate and implement the media buy strategy for essential trade publications, as well as video placements on YouTube and Connected TV.

• Lead negotiations with publishers, platforms, and vendors to optimize value, audience quality, and performance while adhering to budget constraints.

• Utilize ZoomInfo Marketing to enhance audience strategy, account-based targeting, and activation across programmatic initiatives.

• Facilitate ongoing optimization of bids, budgets, pacing, creative rotation, frequency, and reach.

• Collaborate closely with analytics, web, and content teams to ensure effective measurement, attribution, landing-page performance, and lead conversion.

• Convert performance data into concise insights and recommendations for stakeholders—highlighting successes, challenges, and next steps.

• Oversee agency, vendor, and publisher/platform relationships, ensuring accountability for transparency, budget adherence, and results.

• Stay informed on industry changes (privacy, cookies, identity, AI-driven optimization) and proactively adapt the programmatic approach.

• Utilize strong project management skills to prioritize and handle multiple projects in a dynamic environment, ensuring deadlines and business objectives are achieved.

• Maintain high attention to detail while navigating shifting priorities and guaranteeing the quality of deliverables.

⛳️ Requirements

• 5–8+ years of experience in paid media with direct responsibility for managing a paid media budget.

• Bachelor's degree in marketing, business, or a related field.

• Solid understanding of DSPs, audience strategies, and measurement frameworks.

• Extensive knowledge of advertising platforms (Google Adwords, Zoominfo Marketing, etc.).

• Proficient in YouTube buying and measurement processes.

• Experience in keyword and contextual targeting, along with audience targeting techniques, capable of extracting actionable insights from complex datasets.

• Background in publisher-direct and trade publication media buying.

• Strong financial acumen and analytical mindset.

• Comfortable operating at both strategic and executional levels.

• Effective communicator capable of challenging ineffective or low-value media buys.

• Experience in B2B, enterprise, or long buying-cycle environments is preferred.

• Ability to engage, communicate effectively, and work collaboratively with internal clients.

• Demonstrated capability in a fast-paced environment.

• Flexibility to reprioritize multiple projects as deadlines and goals shift.

• Ideal candidate will accurately understand and convey technical concepts to a non-technical audience.

• Proactive worker who always anticipates future needs.

• Exceptional problem-solving skills with a capacity to “think outside the box.”

🏝️ Benefits

• Medical, dental, and vision coverage.

• Participation in 401(K) (USA) & DCPP (Canada) with company matching contributions.

• Employee Stock Purchase Program (ESPP).

• Employee Assistance Program (EAP).

• Company-paid holidays.

• Paid sick leave.

• Vacation time.