Paid Media Growth Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the growth strategist for managing paid media, including media buying, client interactions, and creative strategies.

• Oversee, plan, design, and execute paid media campaigns aimed at expanding your portfolio of business.

• Assume responsibility for budget management and tracking to ensure expenditures align with client objectives, which includes reporting and forecasting.

• Facilitate client communications through daily Slack updates, biweekly calls, and quarterly business reviews to foster strong relationships and keep clients updated on their progress toward KPIs.

• Be the main point of contact for client inquiries.

• Propel client growth in a manner that enhances Structured's reputation and business.

• Take complete ownership of client accounts, acknowledging both successes and setbacks.

• Remain up-to-date on industry trends by consistently utilizing reporting and analytics tools.

⛳️ Requirements

• Minimum of 3 years of experience in Paid Media within an agency environment, including recent media buying experience.

• At least 3 years of experience with Facebook/Meta advertising.

• A minimum of 2 years in a primary growth marketing leadership role for e-commerce DTC brands.

• Proven experience managing budgets of $100K+/month across Google and Meta.

• Familiarity with running paid campaigns on platforms beyond Facebook/Instagram, such as Google, Snapchat, Pinterest, LinkedIn, etc.

• Experience generating reports in Shopify and linking them back to the impact of Paid Media.

• Knowledge of attribution tools like Triplewhale and Northbeam.

• Proficiency with Google Analytics.

• Exceptional communication skills, including the ability to clarify complex concepts and navigate challenging client discussions.

• Capability to identify key KPIs and growth strategies for e-commerce brands, even when founders are unsure of what these are, and to convey them clearly and strategically.

• Experience in coordinating marketing projects across various execution team members.

• A keen eye for visual creativity (images and videos) and design.

• Working knowledge of conversion rate optimization, with the ability to advise clients on enhancements.

• A genuine enthusiasm for e-commerce marketing and a dedication to mastering the craft.

• Strong data analysis skills, with the ability to derive insights that improve client outcomes.

• A commitment to learning — and assisting others in learning — with a humble approach (no egos).

• A customer-centric mindset and a determination to succeed against challenging odds.

• Excellent interpersonal skills for building both internal and external relationships.

• Outstanding presentation and public speaking abilities.

• A proactive individual who takes initiative and drives growth.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible working hours and the option for remote work.

• Opportunities for professional development and training.

• A collaborative and inclusive work environment.