Paid Media Expert – Google Ads, LinkedIn Ads, B2B Tech

This is a fully remote position, open to applicants in New York.

📋 Description

• Strategize and oversee paid media initiatives for our clients across platforms such as Google Search, Display, YouTube, and LinkedIn Ads.

• Create and enhance retargeting campaigns to reconnect with high-intent audiences.

• Assess performance metrics and modify campaigns based on key performance indicators (CPL, ROAS, CAC, etc.).

• Deliver regular performance reports that include actionable insights.

• Perform keyword analysis and devise audience targeting strategies informed by B2B buyer intent.

• Work collaboratively with our team to synchronize messaging, creative elements, and landing page strategies with campaign objectives.

• Remain informed about the latest trends and best practices in digital marketing and B2B technology.

• Consistently meet deadlines and communicate proactively regarding project progress.

⛳️ Requirements

• Demonstrated experience in managing paid media campaigns specifically for B2B technology firms is essential.

• Submission of past paid campaign examples is required, including ad copy, targeting strategies, and performance metrics (e.g., CPL, ROAS, CAC, etc.).

• Must be based in the U.S. and operate as a 1099 independent contractor.

• Attention to detail is a must — ensuring accuracy in targeting, budgets, tracking, and reporting.

• You should be responsive, proactive, and effective in communicating performance, optimizations, and strategic direction.

• Hands-on experience with managing campaigns across Google Search, Display, YouTube, and LinkedIn Ads is required.

• Ability to construct and refine retargeting funnels aimed at re-engaging high-intent B2B audiences.

• Competence in interpreting lead generation data and aligning paid strategies with buyer intent and the sales pipeline.

• Experience with setting up conversion tracking, integrating with HubSpot or other CRMs, and launching campaigns alongside content or email marketing efforts.

🏝️ Benefits

• A transparent, collaborative work environment.

• We prioritize your enjoyment and support your professional development.

• Strategic guidance and feedback to ensure clarity in your role (we don’t leave you guessing!).

• Respect for your time and professional expertise.