Paid Media Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the integrated paid media strategy across all channels, transforming client business priorities and budget goals into actionable channel plans, budget distributions, and cohesive media strategies.

• Direct the strategy across both traditional and digital channels in accordance with our Performance Growth Framework (Traffic / Conversion / Friction).

• Oversee the complete media plan lifecycle — from negotiation and execution to optimization and reconciliation — across traditional media, paid search, paid social, programmatic, CTV/OTT, streaming, native, and emerging channels.

• Collaborate with Analytics and the VP of Performance on measurement efforts, including experimentation, testing, and metrics to validate the effectiveness of media campaigns.

• Contribute to the Brand Performance Audit by providing channel-specific insights: evaluating how each channel is performing, identifying when spend is reaching saturation or producing diminishing returns, and where efficiency is beginning to decline.

• Responsibly integrate AI and automation into the media workflow and stay updated on new platforms and ad-tech relevant to performance-centered media.

• Act as the senior paid media representative across Performance, Creative, Product, and Client Experience teams to ensure that channel decisions align with branding and business goals.

• Cultivate strong client media relationships and articulate media strategy with executive-level clarity in client and prospect meetings.

• Collaborate with Analytics on media measurement, attribution, and incrementality testing that aligns with the unified KPI architecture.

• Provide regular performance reports to the VP of Performance and agency leadership.

• Lead, mentor, and develop the paid media team, including performance management and career growth initiatives.

• Establish operational cadence, workflows, and quality benchmarks.

• Manage vendor partnerships, ad platform relationships, and media tool contracts.

• Supervise media budget management, billing reconciliation, and monthly revenue/commission reporting in collaboration with Leadership and Finance.

• Contribute insights on paid media architecture, channel recommendations, and investment frameworks to new business proposals and pitch presentations.

• Identify opportunities for organic growth for retained clients through expanded media investments and incrementality-driven recommendations.

⛳️ Requirements

• Over 10 years of experience in paid media planning and buying across both traditional and digital channels.

• Proven experience in leading and developing media teams across various client engagements.

• Advanced understanding of all paid media channels — including traditional, paid search, paid social, programmatic, CTV/OTT, streaming, and emerging tactics.

• Proficient in media measurement and attribution, capable of collaborating with Analytics on testing and performance reporting.

• Familiarity with programmatic ecosystems, ad-tech platforms, and AI-driven media capabilities.

• Experience in influencing scoping, pricing, and revenue modeling for media initiatives.

• Experience in healthcare marketing is highly preferred.

🏝️ Benefits

• Health insurance

• Retirement plans

• Paid time off

• Flexible work arrangements

• Professional development opportunities