Paid Media and Creative Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee and enhance paid advertising campaigns across Meta, Google, and other pertinent channels in Australia and North America.

• Optimize campaigns based on ROAS and MER while evaluating overall marketing effectiveness.

• Manage paid media budgeting, distributing expenditures across regions and channels using profitability, margin, and inventory indicators.

• Take full ownership of the paid media funnel from initial prospecting to retargeting.

• Scale successful campaigns, lower acquisition costs, and develop retargeting strategies that enhance customer lifetime value.

• Monitor competitor activities, market dynamics, platform updates, and emerging best practices in paid media.

• Transform photography, video, and campaign materials into optimized advertisements for Meta and Google.

• Evaluate creative performance and pinpoint successful hooks, messaging, offers, and formats.

• Create performance-driven creative briefs for designers, videographers, and UGC creators.

• Adapt, resize, and refresh static creative assets while performing minor video edits.

• Establish a repeatable creative testing framework across different markets.

• Align paid media strategies with inventory levels, website modifications, product launches, and seasonal priorities.

• Develop region-specific seasonal strategies tailored for Australia and North America.

• Assist with sales events, promotional periods, and product launches.

• Formulate distinct acquisition and retention strategies for both new and existing customers.

• Utilize Klaviyo for customer segmentation and flow creation, including targeting past/lapsed spenders, VIPs, and high-LTV customers.

• Implement segmentation and first-party data to guide Meta and Google audience strategies.

• Generate bi-weekly campaign reports detailing ROAS, MER, CAC, CPA, CTR, CPC, and conversion rates.

• Analyze audience segments, customer behaviors, purchasing trends, attribution, and conversion data utilizing GA4 and other analytics platforms.

• Offer actionable insights to enhance marketing performance.

• Collaborate with the eCommerce Manager to boost conversion rates on landing pages and product campaigns.

• Support product launches, seasonal promotions, and the customer journey from initial click to purchase.

⛳️ Requirements

• Minimum of 5 years' experience managing paid advertising campaigns for eCommerce or consumer brands.

• Experience in the Australian and North American (US & Canada) markets.

• Proficient in Meta Ads Manager and Google Ads.

• Familiarity with Meta AI/Advantage+ optimization tools.

• Working knowledge of Klaviyo, including audience segmentation and flow creation.

• Experience with Shopify and Google Analytics 4 (GA4).

• Understanding of Marketing Efficiency Ratio (MER), ROAS, and CPA metrics.

• Graphic design skills using tools like Canva, Photoshop, or similar applications.

• Capability to adapt creative assets for paid social media.

• Experience in analyzing creative performance and converting insights into creative recommendations and briefs.

• Excellent written and verbal communication skills in English.

• Strong analytical and problem-solving skills.

• Experience managing UGC creators is highly valued.

• Conversion Rate Optimization (CRO) experience is also highly regarded.

• Confident use of AI tools such as ChatGPT, Claude, or MetaAI is preferred.

• Experience with fashion, lifestyle, sporting goods, or outdoor retail brands is greatly appreciated.

• Must disclose any ongoing roles or client work.

• Must reflect the engagement on LinkedIn as an “Independent Contractor.”

🏝️ Benefits

• 100% remote work from home.

• Flexible time management as an independent contractor.

• Adjustable work schedule to collaborate with North American commercial business and align with AU business hours.