Paid Advertising Specialist

This is a fully remote position, open to applicants in Portugal.

📋 Description

• Take charge of the complete planning, launch, management, and scaling of paid acquisition campaigns on Meta and TikTok.

• Formulate paid media strategies for global campaigns.

• Oversee monthly advertising budgets exceeding USD 100K.

• Continuously refine campaigns to meet various objectives.

• Create and implement a systematic testing roadmap.

• Evaluate campaign performance and conversion funnel metrics.

• Collaborate with creative, analytics, product, and localization teams.

• Ensure precise conversion tracking, attribution, and reporting.

⛳️ Requirements

• A minimum of 5 years of practical experience in managing and optimizing Meta (Facebook/Instagram) Ads and TikTok Ads.

• A demonstrated history of launching, scaling, and enhancing performance marketing campaigns.

• Experience in conducting global user acquisition campaigns.

• A solid grasp of geo-specific campaign strategies.

• Proficiency in campaign structure, audience segmentation, retargeting, and creative A/B testing.

• Advanced understanding of key performance marketing metrics.

• Experience handling large advertising budgets.

• Strong analytical skills with expertise in Excel and Google Sheets.

• Practical experience with conversion tracking and attribution tools.

🏝️ Benefits

• REMOTE OPPORTUNITY to work full-time.

• 28 calendar days of vacation per year.

• 7 wellness days per year (time off).

• Bonuses up to $5000 for recommending successful applicants.

• 50% reimbursement for professional training, international conferences, and meetings.

• Corporate discount for English lessons.

• Health benefits up to $1,000 gross per year.

• Reimbursement for workplace organization costs up to $1000 every 3 years.

• Internal gamified gratitude system.