Paid Ads Specialist – Google, Meta

This is a fully remote position, open to applicants in California, +5 more states.

📋 Description

• Develop and oversee paid advertising campaigns on Google Ads and Meta (Facebook/Instagram).

• Create engaging ad copy and work in collaboration with design teams on creative assets.

• Establish accurate tracking mechanisms — including pixels, UTMs, and conversion events — and ensure their effectiveness.

• Continuously monitor daily campaign performance and optimize metrics such as CPC, CTR, ROAS, and CPA.

• Perform audience analysis and create targeted segments.

• Execute A/B testing on creative elements, copy, and audience targeting.

• Provide weekly reports on expenditures, performance metrics, and actionable recommendations.

⛳️ Requirements

• A degree is not mandatory.

• Practical experience in managing Google Ads or Meta Ads campaigns (either personal or professional).

• Google Ads or Meta Blueprint certification is advantageous.

• Strong analytical capabilities — you base decisions on data rather than intuition.

• Familiarity with tracking and attribution principles.

• Budget-aware with an emphasis on maximizing ROAS.

🏝️ Benefits

• Competitive hourly pay ranging from $20 to $30.

• Fully remote work environment.

• Direct ownership of budget with performance-related incentives.

• Opportunities for advancement into a performance marketing lead role.

• Access to the complete NoGigiddy earning opportunity network.