Paid Ads Specialist – Google, Meta

This is a fully remote position, open to applicants in California, +3 more states.

📋 Description

• Develop and oversee paid advertising campaigns on Google Ads and Meta (Facebook/Instagram).

• Craft engaging ad copy while collaborating with design teams on creative materials.

• Implement accurate tracking mechanisms, including pixels, UTMs, and conversion events, and ensure their correctness.

• Analyze daily campaign performance, optimizing for CPC, CTR, ROAS, and CPA.

• Perform audience research to create targeted segments.

• Execute A/B testing on creatives, copy, and audience segments.

• Provide weekly reports on expenditures, performance metrics, and strategic recommendations.

⛳️ Requirements

• No formal degree necessary.

• Practical experience managing Google Ads or Meta Ads campaigns, whether personally or professionally.

• Certification in Google Ads or Meta Blueprint is advantageous.

• Strong analytical abilities — decisions are data-driven rather than instinctual.

• Knowledge of tracking and attribution methodologies.

• Budget-aware with an emphasis on achieving ROAS.

🏝️ Benefits

• Fully remote work environment.

• Direct responsibility for budget management with performance-related incentives.

• Career advancement opportunities leading to a performance marketing lead role.

• Access to the complete NoGigiddy earning opportunity network.