Paid Ads Specialist – Google, Meta

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Develop and oversee paid advertising campaigns on Google Ads and Meta (Facebook/Instagram)

• Create engaging ad copy and collaborate with the design team on creative materials

• Establish accurate tracking mechanisms — including pixels, UTMs, and conversion events — and ensure their precision

• Track daily campaign performance and optimize for CPC, CTR, ROAS, and CPA

• Perform audience research and create targeted segments

• Conduct A/B testing on creatives, copy, and audience segments

• Provide weekly reports on expenditure, performance, and strategic recommendations

⛳️ Requirements

• No formal degree necessary

• Practical experience in managing Google Ads or Meta Ads campaigns (either personal or professional)

• Google Ads or Meta Blueprint certification is advantageous

• Strong analytical abilities — decisions are made based on data rather than intuition

• Familiarity with tracking and attribution methodologies

• Budget-conscious with an emphasis on maximizing ROAS

🏝️ Benefits

• Hourly wage ranging from $20–$30/hr

• Fully remote work environment

• Direct budget management with performance-based incentives

• Opportunities for advancement into a performance marketing lead role

• Access to the comprehensive NoGigiddy earning opportunity network