Paid Ads Specialist

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Develop, launch, oversee, and continually refine Google Ads campaigns, including Search, Performance Max, Display, and YouTube.

• Oversee Meta Ads campaigns on Facebook and Instagram.

• Perform keyword research, competitor analysis, and audience targeting specifically aimed at healthcare decision-makers.

• Manage campaign budgets, bids, and bidding strategies to enhance ROAS and optimize cost-per-lead efficiency.

• Craft high-converting ad copy while ensuring compliance with medical advertising regulations and platform policies.

• Establish and maintain precise conversion tracking utilizing Google Tag Manager, tracking tools, call tracking, and CRM/EMR integrations.

• Evaluate campaign performance weekly and offer recommendations based on patient acquisition and revenue effects.

• Quickly address tracking issues and campaign underperformance.

• Keep abreast of platform updates, algorithm changes, and best practices in healthcare-specific advertising.

• Assist in landing page initiatives and conversion rate optimization efforts.

• Collaborate with account managers, SEO specialists, and creative teams across the broader marketing landscape.

• Clearly communicate campaign performance and recommendations to internal stakeholders.

• Handle multiple client accounts simultaneously while ensuring organization and meticulous attention to detail.

• Generate qualified patient leads through paid acquisition campaigns.

• Enhance ROAS and cost-per-lead efficiency across client accounts.

• Maintain precise conversion tracking and attribution.

• Optimize advertising budgets based on quantifiable business outcomes.

• Quickly identify and resolve campaign performance issues.

• Provide clear, actionable performance insights and recommendations.

⛳️ Requirements

• Advanced English proficiency (C1) is required, with exceptional written and verbal communication skills.

• A minimum of 2 years of hands-on experience in paid media.

• Agency experience is highly preferred.

• Proven history of managing Google Ads accounts with significant budget responsibilities.

• Strong understanding of conversion tracking and attribution methodologies.

• Proficient knowledge of Google Ads and Google Analytics.

• Analytical mindset with experience in spreadsheet-based reporting.

• Excellent writing skills for ad copy and client-facing reports.

• Ability to juggle multiple client accounts in a fast-paced agency setting.

• Strong organizational skills, keen attention to detail, and effective prioritization abilities.

• Experience running paid campaigns for medical, aesthetic, or professional service clients is preferred.

• Hands-on experience with Meta Ads (Facebook/Instagram) is preferred.

• Familiarity with call-tracking platforms and CRM integrations is preferred.

• Understanding of healthcare compliance factors in digital advertising is preferred.

• Experience with Performance Max, Demand Gen, or advanced features of Google Ads is preferred.

• Basic knowledge of landing page conversion rate optimization is preferred.

🏝️ Benefits

• Fully remote position.

• Competitive salary ranging from $1,500 to $2,500 USD/month.

• Direct involvement in managing performance marketing campaigns.

• Engage with Google Ads, Meta Ads, analytics, and conversion optimization.

• Acquire specialized experience in medical and aesthetic marketing.

• Work in a collaborative environment that connects paid media directly to measurable client revenue.