Paid Ads Specialist

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Develop, launch, manage, and continually optimize Google Ads campaigns, encompassing Search, Performance Max, Display, and YouTube.

• Oversee Meta Ads campaigns on Facebook and Instagram.

• Perform keyword research, competitor analysis, and audience targeting specifically for healthcare decision-makers.

• Manage campaign budgets, bids, and bidding strategies to enhance ROAS and cost-per-lead efficiency.

• Craft high-converting ad copy while ensuring adherence to medical advertising regulations and platform guidelines.

• Establish and maintain conversion tracking using Google Tag Manager, conversion tracking tools, call tracking, and CRM/EMR integrations.

• Evaluate campaign performance weekly and provide insights based on patient acquisition and revenue influence.

• Diagnose tracking issues and address campaign underperformance.

• Stay updated on platform changes, algorithm adjustments, and best practices in healthcare advertising.

• Assist in landing page and conversion rate optimization projects.

• Collaborate with account managers, SEO professionals, and creative teams throughout the marketing funnel.

• Communicate campaign outcomes and suggestions to internal stakeholders.

• Manage multiple client accounts concurrently while ensuring organization and meticulous attention to detail.

• Generate qualified patient leads and enhance ROAS and cost-per-lead efficiency.

• Ensure accurate conversion tracking and attribution.

• Optimize advertising budgets based on quantifiable business results.

• Quickly identify and resolve campaign performance challenges.

• Deliver actionable performance insights and recommendations.

⛳️ Requirements

• Proficient in English (C1 level) with strong written and verbal communication abilities.

• A minimum of 2 years of practical experience in paid media.

• Experience in an agency setting is highly preferred.

• Demonstrated success in managing Google Ads accounts with significant budget responsibilities.

• Solid understanding of conversion tracking, attribution, and qualified lead metrics.

• Strong working knowledge of Google Ads and Google Analytics.

• An analytical mindset with experience in spreadsheet-based reporting.

• Exceptional written communication skills for ad copy and client-facing reports.

• Ability to manage multiple client accounts concurrently in a dynamic agency environment.

• Strong organizational skills, attention to detail, and effective prioritization capabilities.

• Experience running paid campaigns for medical, aesthetic, or professional service clients is preferred.

• Hands-on experience with Meta Ads (Facebook/Instagram) is preferred.

• Familiarity with call-tracking platforms and CRM integrations is preferred.

• Knowledge of healthcare compliance considerations in digital advertising is preferred.

• Experience with Performance Max, Demand Gen, or advanced Google Ads features is preferred.

• Basic understanding of landing page conversion rate optimization is preferred.

• CV must be submitted in English.

🏝️ Benefits

• Fully remote opportunity.

• Competitive compensation ranging from $1,500 to $2,500 USD/month.

• Hands-on ownership of performance marketing campaigns.

• Work across Google Ads, Meta Ads, analytics, and conversion optimization.

• Acquire specialized experience in medical and aesthetic marketing.

• Collaborative environment linking paid media directly to measurable client revenue.