Paid Ads Specialist

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Develop, launch, oversee, and consistently enhance Google Ads campaigns, including Search, Performance Max, Display, and YouTube.

• Oversee Meta Ads campaigns on Facebook and Instagram.

• Perform keyword research, competitor analysis, and audience targeting specifically designed for healthcare decision-makers.

• Manage campaign budgets, bids, and bidding strategies to optimize ROAS and cost-per-lead effectiveness.

• Create high-converting ad copy while ensuring compliance with medical advertising regulations and platform guidelines.

• Establish and maintain precise conversion tracking utilizing Google Tag Manager, conversion tracking tools, call tracking, and CRM/EMR integrations.

• Analyze campaign performance on a weekly basis and offer recommendations based on patient acquisition and revenue outcomes.

• Diagnose tracking issues and campaign underperformance.

• Keep abreast of platform updates, algorithm modifications, and best practices for advertising in the healthcare sector.

• Assist with landing page and conversion rate optimization efforts.

• Collaborate with account managers, SEO experts, and creative teams throughout the marketing funnel.

• Communicate campaign performance and suggestions to internal stakeholders.

• Manage multiple client accounts concurrently while ensuring organization and meticulousness.

• Generate qualified patient leads through paid acquisition campaigns.

• Enhance ROAS and cost-per-lead efficiency across client accounts.

• Maintain precise conversion tracking and attribution.

• Optimize advertising budgets based on quantifiable business outcomes.

• Quickly identify and address campaign performance challenges.

• Provide clear, actionable performance insights and recommendations.

⛳️ Requirements

• Advanced English (C1) is essential, with strong written and verbal communication skills.

• Minimum of 2 years of practical paid media experience.

• Demonstrated success in managing Google Ads accounts with significant budget responsibility.

• Strong grasp of conversion tracking, attribution, and qualified lead generation.

• Proficient knowledge of Google Ads and Google Analytics.

• Analytical mindset with experience in spreadsheet-based reporting.

• Exceptional written communication skills for ad copy and client-facing reports.

• Ability to simultaneously manage multiple client accounts in a fast-paced agency setting.

• Strong organizational skills, attention to detail, and effective prioritization abilities.

• Experience running paid campaigns for medical, aesthetic, or professional service clients is preferred.

• Practical experience with Meta Ads (Facebook/Instagram) is preferred.

• Familiarity with call-tracking platforms and CRM integrations is preferred.

• Understanding of healthcare compliance issues in digital advertising is preferred.

• Experience with Performance Max, Demand Gen, or advanced features of Google Ads is preferred.

• Basic understanding of landing page conversion rate optimization is preferred.

• CV must be submitted in English.

🏝️ Benefits

• Fully remote work opportunity.

• Competitive salary ranging from $1,500 to $2,500 USD/month.

• Hands-on ownership of performance marketing campaigns.

• Opportunities to work across Google Ads, Meta Ads, analytics, and conversion optimization.

• Gain specialized experience in medical and aesthetic marketing.

• Collaborative environment that connects paid media directly to measurable client revenue.