Paid Acquisition Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts and act as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategies, priorities, and next steps.

• Create and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert campaign data into clear, actionable insights for non-technical clients.

• Foster strong client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to maintain stability and promote growth.

• Develop, launch, and refine Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and campaign variables.

• Monitor performance daily and adjust campaigns according to cost-per-appointment and other key metrics.

• Analyze underperforming campaigns and create strategies to enhance results.

• Experiment with audiences, messaging, and creative elements to uncover opportunities for improved performance.

• Contribute to ad copy and campaign messaging development.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations for Calendly, Zapier automations, and lead-routing workflows.

• Resolve technical issues arising between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert issues impacting client outcomes.

• Report to the Associate Director of Operations and uphold accountability for client results, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of hands-on experience in paid media, particularly with Meta advertising.

• Proven ability to manage multiple client accounts while leading client-facing discussions.

• Demonstrated success in managing campaigns towards established performance targets while fostering client retention.

• Experience with conversion tracking, pixels, and fundamental marketing automation.

• Strong communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Familiarity with high-ticket or considered-purchase funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Training and development opportunities.

• Work from home options.

• Flexible scheduling.

• Performance bonuses.