Outside Sales Representative, Optical

This is a fully remote position, open to applicants in California, +3 more states.

📋 Description

• Identify, prospect, and secure new accounts within your designated territory.

• Establish a steady pipeline through cold outreach, referrals, and field activities.

• Create and implement a territory plan to maximize market coverage.

• Represent the brand at trade shows, regional events, and during in-office visits.

• Formulate a strategic sales cycle with your accounts based on growth potential and overall value.

• Act as the primary point of contact for existing accounts.

• Cultivate strong relationships with key decision-makers (practice owners, opticians, buyers).

• Promote product adoption and enhance share of wallet within active accounts.

• Conduct regular business reviews to ensure accounts are positioned for success.

• Meet KPIs through performance dashboards and account playbooks.

• Analyze sales data to identify trends, opportunities, and gaps within your territory.

• Develop account-specific strategies to increase revenue and improve retention.

• Monitor and report on pipeline activity, forecasts, and performance metrics.

• Gather operational or product feedback from accounts to inform cross-functional improvements.

• Collaborate with internal teams (marketing, product, operations) to meet account needs.

• Lead confident, consultative discussions that reveal customer needs.

• Address pricing, product, and competitive objections with clarity and confidence.

• Tailor messaging based on account type, buyer persona, and stage in the sales cycle.

⛳️ Requirements

• 3–6+ years of experience in outside sales, territory sales, or account management.

• Proven success in prospecting, opening new accounts, and increasing territory revenue.

• Demonstrated ability to meet or exceed sales targets.

• Experience in the optical industry, including independent practices, optical chains, or wholesale eyewear.

• Proficiency in managing a complete sales cycle from prospecting to closing.

• Strong analytical capabilities to interpret sales data and develop territory strategies.

• Familiarity with CRM platforms for managing pipelines, customer interactions, and forecasting.

• Exceptional communication, presentation, and relationship-building skills.

• Willingness to travel regularly within an assigned territory.

🏝️ Benefits

• Health insurance.

• Professional development opportunities.

• Remote work options.