Organic Social Lead

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Create and enhance the global organic social media and community engagement strategy in alignment with brand, marketing, and business priorities, collaborating closely with the Global Digital Media Manager.

• Foster long-term audience growth, enhance engagement quality, improve retention, and promote advocacy across social ecosystems.

• Manage the organic content roadmap and oversee editorial direction across various social platforms.

• Direct the development of platform-specific, audience-focused content strategies that prioritize engagement and community involvement over vanity metrics.

• Lead the transition towards highly relatable and interest-driven content approaches when applicable.

• Ensure the brand maintains a relevant, authentic, and distinct presence across social channels and emerging digital communities.

• Monitor changing platform behaviors, creator trends, and audience dynamics to spot opportunities for increased cultural relevance.

• Supervise community engagement strategies and moderation frameworks to enhance customer relationships and build brand trust.

• Collaborate with the Social Listening and Community Insights Manager to convert audience sentiment and engagement trends into actionable insights.

• Spearhead organic-first experimentation across emerging social platforms, creator ecosystems, and community formats.

• Advocate for innovative methods in AI-driven content workflows, community management, and scalable content creation practices.

• Work alongside MarComms, Campaign, Product Marketing, Paid Social, and PR/Brand teams to integrate social storytelling and audience engagement strategies into cohesive marketing programs.

• Influence the direction of campaigns early in the planning stages to ensure readiness for social-first execution.

• Lead and mentor Organic Social Specialists, community resources, and interns.

• Contribute to capability development through coaching, training initiatives, and knowledge sharing across the wider social media function.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).

• Over 8 years of experience in organic social media strategy and community management.

• Proven success in owning and scaling organic social channels (e.g., LinkedIn, Instagram, Facebook).

• Demonstrated ability to drive meaningful engagement (comments, shares, conversations, community participation)—beyond just follower growth.

• Experience in developing and executing global social content strategies and editorial roadmaps.

• Strong proficiency in translating complex or technical subjects into engaging, audience-centric social storytelling.

• Experience collaborating across functions with Brand, PR, Product Marketing, and Paid Media teams.

🏝️ Benefits

• Bonus

• Stock options

• Health insurance

• Professional development