On Premise Channel Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• The On-Premise Channel Manager will oversee the implementation of on-premise strategic initiatives in the Rochester market.

• Manage distributor relationships on a daily basis, ensuring compliance with brand policies, achieving distribution goals, and facilitating promotional activities.

• Train distributor sales teams, monitor competitive market trends, and assess distributor performance against our initiatives.

• Engage with key on-premise accounts in the designated area to foster strong collaborative relationships.

• Promote and leverage our brands to boost volume and assist distributors in achieving our objectives.

• Maintain a visible presence at the distributor office, collaborating with sales representatives and management to ensure brand awareness.

• Align with significant local events and participate when opportunities align with our strategy, including the execution of national initiatives in your local market.

• Serve as the primary contact for distributor sales teams to keep them informed about local and national objectives and programs while offering support for all sales-related efforts.

• Conduct product seminars at accounts and with distributor sales teams.

• Provide updates on National Account Mandate compliance as necessary.

• Stay abreast of customer and consumer trends.

• Maintain an activities and promotions calendar to ensure effective communication between distributors and third-party agencies.

• Submit monthly market activity reports to the supervisor, detailing objectives, achievements, competitive activity, special projects, and any specific requests.

• Provide the supervisor with market and competitive brand updates, ensuring timely and accurate communication regarding changes in field conditions that may impact volumes and staffing adjustments at distributors and competitors.

• Review program execution updates with distributor management.

• Offer insights on the effectiveness of marketing and sales initiatives, including programs, POS, advertising, etc.

• Assist with special projects, such as verifying pricing and distribution at on-premise accounts as assigned.

⛳️ Requirements

• Bachelor’s Degree in Business Administration or a related field; equivalent years of relevant work experience may be considered.

• A minimum of five (5) years of experience in the distilled spirits/wine supplier industry.

• Strong analytical skills, particularly in gathering data from diverse sources and presenting it in formats suitable for various audiences.

• Knowledge of sales and marketing principles, including strategies and tactics for promoting and selling products or services, product demonstrations, and sales control systems.

• Effective managerial skills and strong presentation abilities.

• Excellent verbal and written communication skills.

• Strong interpersonal skills.

• Proficient in Microsoft Office Suite, including Word, Excel, and PowerPoint.

• A valid driver’s license is required.

🏝️ Benefits

• Paid Vacation

• 11 Paid Holidays

• Health, Dental & Vision eligibility from day one

• FSA/HSA

• 401K match

• EAP

• Maternity/Paternity Leave