Omnichannel Operations Specialist

This is a fully remote position, open to applicants in United States, +1 more state.

📋 Description

• Take charge of the complete execution of omnichannel promotions that link physical casino locations with online gaming experiences to enhance cross-channel player engagement and value.

• Create and implement CRM campaigns via email and push notifications to attract and retain omnichannel casino and sportsbook players.

• Oversee online promotional execution, including promotion pages, terms and conditions, banners, creative placements, campaign messaging, and necessary site updates to support each offer.

• Collaborate with internal teams to coordinate campaign assets, copy, approvals, promotional terms, creative needs, and launch requirements to ensure promotions are accurate, compliant, and ready for launch.

• Work together with Revenue Operations, Omnichannel Strategy, Partnerships, property teams, Marketing, Analytics, Product Marketing, and other key stakeholders to create promotional concepts, timelines, targeting strategies, and execution plans.

• Suggest and identify omnichannel opportunities for targeted communication, retention, reactivation, and cross-channel growth.

• Design and enhance omnichannel lifecycle campaigns aimed at acquiring, retaining, and reactivating omnichannel players.

• Monitor and report on KPIs related to omni channel segments, including cross-sell, acquisition, retention, and reactivation.

• Conduct A/B testing and audience experiments to boost campaign effectiveness and player engagement.

• Collaborate with the Omnichannel Analyst to develop actionable customer segments, assess campaign effectiveness, analyze retention and player value trends, and pinpoint opportunities for incremental revenue growth.

• Support linked-account initiatives by crafting campaigns that promote cross-channel engagement between online and physical properties.

• Create campaign summaries and performance insights for marketing, property, and executive stakeholders.

• Ensure data integrity and compliance with responsible gaming and privacy standards.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred, or equivalent relevant work experience.

• Minimum of 2 years of experience in CRM marketing, digital communications, or customer engagement within the gaming, entertainment, or hospitality industries.

• Familiarity with customer segmentation, lifecycle marketing, and campaign optimization.

• Practical experience in designing, launching, and managing targeted marketing campaigns using CRM platforms, such as Optimove.

• Capability to analyze customer performance, including retention, conversion, player value, and campaign ROI.

• Experience with customer data platforms and business intelligence tools.

• Knowledge of player lifecycles, loyalty programs, promotional strategy, and customer retention in gaming, hospitality, or sports betting settings.

• Must be able to obtain and maintain relevant gaming licenses.

• Preference for candidates located in the Central or Eastern Time Zones.

• Minimal travel required; occasional visits to physical properties for meetings or collaboration.

🏝️ Benefits

• Discretionary annual company bonus (Eligibility Varies by Role)

• 401(k) plan with a 100% company match on the first 4%

• Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance

• Paid Time Off (Eligibility Varies by Role)

• Employee Assistance Program (EAP)