North American Regional Marketing Director

This is a fully remote position, open to applicants in Texas.

📋 Description

• Spearhead marketing strategies for North America aimed at enhancing revenue growth, increasing market share, promoting portfolio adoption, and driving customer acquisition for Advanced Wound Care.

• Create comprehensive growth plans for both the U.S. and Canada.

• Recognize market opportunities, emerging trends, and competitive challenges across various care environments.

• Convert global portfolio priorities into actionable market strategies and quantifiable business outcomes.

• Oversee portfolio strategy and the planning of commercialization.

• Provide market insights to guide innovation, launch planning, and investment decisions related to the portfolio.

• Formulate launch strategies and go-to-market initiatives.

• Propel portfolio optimization, lifecycle management, pricing strategies, and adoption initiatives.

• Direct integrated marketing programs, campaigns, customer engagement, and demand generation efforts.

• Collaborate with Sales, Key Accounts, Commercial Excellence, and other cross-functional teams.

• Craft value propositions, messaging strategies, and programs aimed at customers.

• Support strategic account initiatives and health system engagement efforts.

• Lead, mentor, and cultivate the North America marketing team.

• Set priorities, define performance expectations, create development plans, and establish succession planning.

• Promote accountability, collaboration, innovation, inclusion, and ongoing improvement.

⛳️ Requirements

• Bachelor's degree or higher (must be completed and verified before starting).

• A minimum of ten (10) years of experience in marketing, commercial activities, portfolio management, business development, or sales leadership.

• At least five (5) years of experience in people leadership, guiding teams, and nurturing talent.

• Must have legal authorization to work in the country of employment without sponsorship for employment visa requirements.

• Experience in leading marketing strategy, commercialization, portfolio management, or downstream marketing functions.

• Demonstrated success in developing and implementing growth strategies that yield measurable commercial outcomes.

• Experience in product launches and managing go-to-market efforts in healthcare, MedTech, or medical device sectors.

• Strong knowledge of healthcare market dynamics in both acute and post-acute care settings.

• Experience collaborating with Sales, Commercial Excellence, Key Accounts, and cross-functional commercial teams.

• Ability to influence within complex matrix organizations.

• Financial acumen along with skills in forecasting, resource allocation, and business planning.

• Proven experience in leading and cultivating high-performing teams.

• Background in wound care, surgical solutions, advanced therapies, medical devices, or related healthcare markets.

• Outstanding communication, executive presence, presentation, and leadership capabilities.

🏝️ Benefits

• Medical, Dental & Vision coverage.

• Health Savings Accounts.

• Flexible Spending Accounts for Health Care & Dependent Care.

• Disability Benefits.

• Life Insurance.

• Voluntary Benefits.

• Paid Absences.

• Retirement Benefits.

• Relocation assistance may be provided.