National Sales Manager – PreK-12

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Take ownership of and implement the national K-12 sales strategy, being accountable for revenue enhancement, pipeline development, territory performance, and expansion in Playaway’s school market.

• Enhance Playaway’s footprint within school libraries, media centers, classroom literacy programs, and district-wide instructional initiatives.

• Collaborate with executive leadership, marketing, and product teams to pinpoint emerging opportunities in the K-12 market, customer requirements, channel strategies, positioning, and long-term growth initiatives.

• Lead, mentor, and cultivate a high-performing K-12 sales team, encompassing recruitment, onboarding, performance management, field coaching, and continuous sales development.

• Develop strategic territories, establish clear revenue and pipeline expectations, and utilize market data to prioritize high-growth accounts, districts, and regions.

• Guide representatives on engaging school libraries, selling in classrooms and districts, account expansion, discovery, objection resolution, and closing strategies.

• Propel new account acquisition, repeat purchases, broader school penetration, and cross-product growth within Playaway’s K-12 portfolio.

• Convert K-12 budget cycles, procurement timelines, curriculum priorities, instructional initiatives, and library funding patterns into actionable sales strategies.

• Travel nationally approximately 50% or more of the time for field rides, customer meetings, district visits, trade shows, and significant K-12/library conferences, ensuring that field activities translate into measurable pipeline and sales opportunities.

• Cultivate strategic relationships with school librarians, district library coordinators, literacy leaders, curriculum stakeholders, state library associations, and other K-12 influencers.

• Foster a culture of disciplined execution, precise forecasting, CRM accountability, customer insights, and measurable sales performance.

⛳️ Requirements

• A minimum of 5 years of sales experience in K-12 education, educational publishing, library media, literacy solutions, edtech, or a related field.

• At least 2 years of experience in leading, coaching, and managing the performance of quota-carrying sales representatives.

• Comprehensive understanding of the K-12 school library market, including how school librarians, media specialists, and district library coordinators assess, fund, purchase, and implement student-facing resources.

• Familiarity with school district procurement processes, budget cycles, curriculum priorities, purchasing approvals, and funding pathways.

• Demonstrated ability to build and lead high-performing sales teams that consistently achieve or surpass revenue targets.

• Strong analytical skills, including experience leveraging territory data, pipeline health, market trends, and account performance to inform sales strategy.

• Experience in developing territories, prioritizing accounts, and executing go-to-market strategies in a growth-oriented sales environment.

• Excellent executive presence, communication capabilities, field coaching skills, and customer-facing credibility.

• Willingness and capability to travel nationally approximately 50% or more of the time.

🏝️ Benefits

• Medical/Prescription drug insurance

• Dental

• Vision

• Health Care/Dependent Care Flexible Spending Account

• Health Savings Account

• Pre-Tax and Roth 401(k)

• Short and Long-Term Disability Insurance

• Life/AD&D Insurance

• Student Loan Repayment Program

• Educational Assistance

• Generous paid time off