National Chain Sales Manager – Convenience Stores

This is a fully remote position, open to applicants in California.

📋 Description

• Formulate and implement the national convenience channel strategy, encompassing distribution, placement, pricing, and promotional initiatives.

• Identify, prioritize, and secure new chain authorizations with both national and regional convenience retailers.

• Cultivate relationships with key buyers, category managers, and decision-makers within the convenience sector.

• Create scalable go-to-market strategies that drive growth.

• Oversee all facets of strategic account management for national and regional convenience chains.

• Present, negotiate, finalize, and expand new business ventures.

• Develop collaborative business plans that foster mutual growth and enduring partnerships.

• Manage account performance metrics, including revenue, profitability, velocity, promotions, and execution standards.

• Balance overarching strategic planning with daily execution.

• Conduct regular market and store visits to assess performance and pinpoint opportunities.

• Create channel playbooks for pricing, promotions, merchandising, and new product launches.

• Ensure seamless execution from corporate agreements to on-the-ground realities.

• Collaborate with field teams, brokers, distributors, and DSD networks to enhance shelf presence and availability.

• Audit stores, collect market intelligence, and swiftly address execution gaps.

• Monitor merchandising compliance, display effectiveness, and promotional success.

• Utilize available data sources, including POS data, distributor reports, store evaluations, and market insights, to inform decision-making.

⛳️ Requirements

• Legal authorization to work for any employer in the USA.

• 7–10+ years of CPG sales experience with a robust focus on the convenience/C-store channel.

• Proven success in winning and expanding a chain business from authorization through to growth and optimization.

• Experience collaborating with or alongside major beverage/snack systems such as PepsiCo, Coca-Cola, or similar organizations is preferred.

• Strong connections within the convenience retail ecosystem.

• Demonstrated ability to establish processes, systems, and channels from the ground up.

• Entrepreneurial mindset with a strong drive for hunting new opportunities.

• Exceptional negotiation, relationship management, and communication skills.

• Comfortable operating in an unstructured, high-growth startup environment.

• Willingness to travel frequently and dedicate substantial time in-market.

🏝️ Benefits

• Health Insurance

• 401k plan

• Regular Nationwide Travel to clients and events

• Fully Remote | Based anywhere in the USA