Multichannel Marketplace Account Manager – Amazon, Walmart & Paid Ads

📋 Description

• Take charge of revenue expansion for Amazon and Walmart Marketplace channels.

• Oversee and enhance product listings on Amazon and Walmart.

• Initiate, refine, and uphold listings for both new and existing SKUs.

• Address listing suppression, compliance challenges, and catalog health issues.

• Boost product visibility, keyword rankings, and conversion rates.

• Keep track of category trends, competitor activities, and marketplace opportunities.

• Ensure adherence to channel compliance and best practices across platforms.

• Manage storefront optimization, category navigation, and overall customer experience.

• Refine titles, bullet points, backend keywords, descriptions, and enhanced content.

• Enhance listing health scores and marketplace quality metrics.

• Coordinate the creation and optimization of lifestyle images, product videos, infographics, A+ content, Amazon Brand Store, and Walmart storefront updates.

• Regularly update listings based on performance data and algorithm changes.

• Lead and optimize paid media performance across: Amazon Sponsored Products, Sponsored Brands, Sponsored Display, Walmart Connect Ads, Google Ads, Meta Ads, YouTube Ads, and LinkedIn Ads.

• Formulate campaign strategies to enhance customer acquisition, upselling and cross-selling, average order value, ROAS, and operational efficiency.

• Monitor daily advertising performance and budget allocation.

• Implement A/B testing across creatives, landing pages, target audiences, and offers.

• Develop reporting dashboards and deliver actionable insights.

• Manage relationships with Amazon Influencers and Creators.

• Identify and engage influencers that resonate with the Herbal Goodness brand.

• Organize creator content, UGC campaigns, and marketplace promotions.

• Track engagement metrics, conversions, and campaign effectiveness.

• Analyze performance across all channels to pinpoint growth opportunities.

• Monitor essential marketplace and advertising metrics.

• Provide weekly and monthly performance reports.

• Suggest data-driven improvements to enhance profitability and scalability.

• Collaborate with operations, inventory, customer support, and marketing teams to ensure cohesive alignment.

⛳️ Requirements

• 4–8+ years of experience in managing Amazon Marketplace and/or Walmart Marketplace.

• Demonstrated success in increasing marketplace revenue for consumer brands.

• Extensive experience with Amazon Seller Central and Walmart Seller Center.

• Practical experience in managing paid advertising campaigns on Amazon and other digital channels.

• Profound understanding of listing optimization, SEO, conversion optimization, and marketplace compliance.

• Experience with: Amazon A+ Content, Brand Stores, product ranking strategies, paid acquisition funnels, and marketplace troubleshooting.

• Strong analytical skills and reporting capabilities.

• Comfortable navigating performance dashboards and owning KPIs.

• Background in supplements, wellness, CPG, or health brands is preferred.

• Familiarity with influencer or creator marketing is a plus.

• Knowledge of tools such as Helium 10, Jungle Scout, Data Dive, Pacvue, Perpetua, or similar is preferred.

• Experience overseeing Google, Meta, YouTube, and LinkedIn paid campaigns is preferred.

• Shopify experience is also preferred.

🏝️ Benefits

• Opportunity to directly impact high-growth revenue channels.

• Collaborate with a well-established wellness brand with national expansion aspirations.

• High degree of ownership and strategic visibility.

• Fast-paced entrepreneurial work environment.

• A mission-driven company focused on wellness and social impact.