Monetization Principal

This is a fully remote position, open to applicants in Spain, +1 more country.

📋 Description

• Take charge of revenue enhancement through the conversion of free users to paid subscriptions, as well as add-on and expansion revenue.

• Establish and prioritize pricing strategies, package offerings, feature gating, in-app upgrade prompts, paywalls, add-on deals, and lifecycle marketing campaigns.

• Provide insights to the CRO Principal regarding website and product experiments, determining whether to proceed, halt, or refine based on outcomes.

• Make final decisions on pricing and packaging for pathways to upgrade from the free tier.

• Formulate strategies for add-ons and upgrades for the current paid user demographic.

• Implement lifecycle marketing initiatives through email, in-app notifications, and automated campaigns.

• Segment users based on their usage patterns and account development stage.

• Create and sustain continuous lifecycle campaigns that span onboarding to expansion phases.

• Monitor the add-on attach rate and expansion Monthly Recurring Revenue (MRR), adjusting the campaign schedule as needed.

• Maintain a prioritized list of monetization projects.

• Report directly to the Director of Growth and collaborate with the Revenue Business Analyst, CRO Principal, Product, and Marketing teams.

⛳️ Requirements

• Minimum of 3 years of experience in monetization, growth, or lifecycle marketing within a SaaS organization.

• Ideally, experience with freemium or free-trial business models.

• Proven track record of transforming data insights into implemented pricing, packaging, or in-app monetization modifications.

• Direct experience in lifecycle or email marketing.

• Familiarity with user segmentation, triggered campaigns, and campaign performance evaluation.

• Capability to conduct analysis and develop independent hypotheses.

• Ability to work collaboratively with a CRO Principal and Revenue Business Analyst while respecting their autonomy.

• Proficient in English.

🏝️ Benefits

• Enjoy the flexibility of working 100% remotely or from company office locations.

• Participate in fully funded, week-long annual company retreats.

• Access an annual All-in-One flex budget of up to €1,000 for private health insurance, meal vouchers, childcare, education, fitness, or other lifestyle expenses.

• Benefit from a work equipment provision scheme.

• Join a collaborative, multicultural team.

• Experience remote onboarding and a structured collaboration process.