Monetisation and LiveOps Lead

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take ownership of the commercial LiveOps strategy, which includes developing pricing frameworks, establishing promotional rhythms, creating an experimentation roadmap, and executing a data-driven commercial calendar.

• Implement a robust F2P approach by maintaining a balance between free and premium offerings, designing clear upgrade pathways, and establishing sustainable monetization mechanics in close partnership with the Product team.

• Define and refine the monetization roadmap, focusing on scaling subscriptions initially and branching out into consumables, repeat purchase loops, and long-term ARPPU growth systems.

• Utilize tools such as RevenueCat to manage product setups, paywalls, targeting, and experiments; track key metrics and address performance fluctuations.

• Maintain a comprehensive analytical view of performance metrics including conversion, retention, ARPU/LTV, pricing, FX, and cohort behavior, identifying and prioritizing the most impactful growth drivers with focus and clarity.

• Lead intricate, cross-functional monetization projects (e.g., tiering, packaging, pricing structures) across various placements, clients, and regions, ensuring measurable revenue outcomes.

• Enhance subscription foundations by fostering stakeholder alignment, ensuring effective tooling and measurement, and pragmatically refining processes to support scalable growth.

⛳️ Requirements

• A minimum of 5 years of experience in Freemium monetization or LiveOps (either in mobile games or high-scale freemium applications).

• Demonstrated success in IAP growth, preferably with “vitamin” products as opposed to “painkiller” offerings.

• Strategic insight into freemium business mechanics and growth strategies throughout the funnel in social or multiplayer applications.

• Experience managing a live-service product, coupled with a strong grasp of digital app economy design principles and analytical skills: capable of interpreting data, crafting coherent narratives, and translating insights into prioritized actions.

• Profound understanding of behavioral psychology in monetization to create engagement hooks that align with user motivations while avoiding monetization fatigue.

• Exceptional project and stakeholder management skills in complex, multi-market environments.

• High level of ownership: proactive, self-motivated, resilient, and comfortable executing the majority of tasks independently.

🏝️ Benefits

• Events to promote culture - Annual paid Company and Team Offsites with locations across Europe and MENA.

• In-person gatherings, such as year-end celebrations or anniversaries, in addition to regular remote-friendly activities and themed weeks.

• Meal and Drink Allowance - Benefit from a monthly budget for meals, such as lunch or after-work dinners.

• Flexibility between Sports and Mental Health OR Public Transportation - Utilize your sponsored Wellhub (Urban Sports Club) Subscription for various wellness services and apps OR opt for a mobility subscription through the funded Navit subscription or “DB Deutschlandticket.”

• Access to Sports and Activities - Enjoy company-sponsored access to gyms, yoga, swimming, climbing, and a wide array of online classes, including fitness, meditation, and more.

• Prioritizing mental well-being - Access Mental Health and Wholesomeness Services and Apps, including Headspace, Calm, iFeel, Pregnancy+, Clue Period, Cycle Tracker, and more.

• Mobility with Navit - Receive a monthly mobility budget via Navit for flexible use on public transport.

• Discover Discounts and Partnerships - Save with corporate discounts from brands like Adidas, LG, Bosch, Apple, and others.

• Personal Development Budget - Monthly or yearly budget to invest in your growth through professional memberships, literature, external certifications, conferences, AI subscriptions, and more.

• Flexible working approach - Enjoy our remote-friendly framework tailored to your needs!