Mobile User Acquisition Manager

This is a fully remote position, open to applicants in Macedonia.

📋 Description

• Strategize, initiate, and enhance mobile user acquisition campaigns across platforms such as Meta, TikTok, Mintegral, AppLovin, Unity, Google App Campaigns, ironSource, Moloco, Liftoff, DSPs, and other networks.

• Take ownership of budgets and meet D0/D3/D7 ROAS objectives by managing tROAS bids, setting daily limits, and overseeing campaign and country-specific budgets.

• Expand successful campaigns while swiftly eliminating underperforming ones based on market trends and overall profitability.

• Develop and implement a comprehensive testing roadmap that encompasses networks, geographic markets, bidding techniques, target audiences, and creative assets.

• Work alongside the Creative team on project briefs, concepts, and analysis of creative performance.

• Collaborate with Data and Monetization teams to link user acquisition expenses with advertising revenue, including metrics like eCPM, ARPDAU, and LTV curves.

• Utilize SQL and BI dashboards to analyze performance and proactively identify potential issues.

• Manage relationships with network account managers while negotiating beta opportunities, improved terms, and support services.

• Provide weekly reports to management detailing expenditures, ROAS, insights gained, and planned next steps.

⛳️ Requirements

• Over 3 years of direct experience in mobile user acquisition; 5+ years for senior-level positions.

• Demonstrated success in managing substantial budgets on at least two platforms, including Meta, TikTok, Mintegral, AppLovin, and Unity.

• In-depth knowledge of ROAS-driven bidding strategies, such as tROAS, AEO/VO, CPI/CPE, and cohort-based KPIs.

• Strong analytical abilities with proficiency in Excel/Sheets, BI tools, and MMP data.

• Familiarity with AppsFlyer, Adjust, or comparable MMPs.

• Exceptional verbal and written communication skills in English.

• Experience in mobile gaming or adtech sectors is a plus.

• Background in scaling apps monetized primarily through in-app advertisements (IAA) or hybrid models is beneficial.

• Awareness of mediation, eCPM, ARPDAU, LTV, and ROAS concepts is advantageous.

• Practical experience with AppLovin and Mintegral at scale is a plus.

• SQL skills, including knowledge of Snowflake, BigQuery, or similar platforms, are a plus.

• Experience in launching new networks and entering new markets from the ground up is advantageous.

• Familiarity with creative testing frameworks and collaboration with creative teams is a plus.

🏝️ Benefits

• Security through client vetting to reduce risks and ensure dependable, timely payments.

• Career support and assistance in finding new opportunities if a project does not align well.

• Legal guidance concerning independent contractor or sole proprietorship status, taxes, and related processes.

• Access to English language courses.

• Opportunities for professional development.

• Team-building activities.

• Flexible working hours.

• Comprehensive financial and legal support for independent contractors.

• No-cost English classes with native speakers or Ukrainian instructors.

• Dedicated HR assistance.

• People-centric management style with minimal bureaucracy.

• A welcoming company culture.