Mobile User Acquisition Manager

This is a fully remote position, open to applicants in Serbia.

📋 Description

• Campaign Management: Initiate, oversee, and enhance user acquisition campaigns across prominent mobile platforms, including Google UAC, Apple Search Ads, Facebook, and various in-app networks.

• Unit Economics: Assume responsibility for the app's unit economics. Examine vital metrics, compute, and perpetually refine LTV, CAC, and user retention metrics.

• Budgeting & Strategy: Allocate and manage user acquisition budgets efficiently in relation to revenue targets.

• Experimentation: Implement thorough A/B testing on creatives, targeting strategies, and bidding approaches to optimize campaign effectiveness and reduce acquisition costs.

• Creative Development: Experiment with and refine creatives based on performance insights, working closely with design teams to create high-converting assets.

• Performance Monitoring & Reporting: Track daily campaign outcomes against key KPIs. Compile regular reports and execute comprehensive research in collaboration with data analysts.

• Market Analysis: Evaluate competitors to grasp market trends and proactively spot opportunities to enhance campaign effectiveness and app conversion rates.

• Vendor Management: Supervise and manage the performance of external agencies and third-party vendors.

⛳️ Requirements

• Over 3 years of hands-on experience in paid mobile user acquisition (experience with Google UAC, Apple Search Ads, and Meta/Facebook is essential).

• In-depth knowledge of mobile analytics (AppsFlyer, SKAN, mobile attribution, cohort & funnel analysis, unit economics).

• Proven experience managing substantial budgets (starting from $35k per month).

• A background in working on the company side (not in an agency) within high-transaction sectors such as travel, e-commerce, fintech, or marketplaces, with complete responsibility for user acquisition that has a measurable impact on business outcomes.

• Proficient in written and spoken English (B2/C1); demonstrated success in international teams.

• Additional advantages include: ASO experience, SQL/data skills, launching campaigns across multiple geographies, and networking with vendors/agencies.

• Self-motivated, highly independent, and focused on product and results.

🏝️ Benefits

• Flexible schedules and the option to work remotely.

• An ambitious and supportive team that is passionate about their work, values each other, and grows together.

• Internal programs for onboarding and training, enhancing soft skills, and developing leadership capabilities.

• Partial reimbursement for attending external training sessions and conferences.

• Corporate English school offering group and individual lessons, along with speaking clubs with colleagues worldwide.

• Corporate rates on hotels and travel services.

• MyTime Day Off - an additional non-working day with no loss of pay.