Mobile Growth Manager – CRM, Braze

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Perform mobile application retention audits and develop CRM initiatives for a variety of clients.

• Utilize mobile analytics tools to assess user behavior and pinpoint problems.

• Design and refine lifecycle campaigns along with CRM experiments.

• Execute and enhance Braze marketing campaigns through advanced segmentation and targeting techniques.

• Tailor campaign content using Liquid logic within Braze.

• Oversee custom attributes in Braze.

• Work in conjunction with data analytics teams to incorporate and utilize user data effectively.

• Create and test HTML adjustments in Braze templates across different devices and email clients.

• Evaluate campaign performance and enhance growth and retention metrics.

• Offer technical support and training regarding Braze and its integrations.

⛳️ Requirements

• Experience with A/B testing across any digital marketing channel.

• Proficient in utilizing Braze for campaign planning and execution.

• Capable of driving data insights and generating charts with analytics platforms such as Amplitude, Mixpanel, Looker, or Periscope.

• A data-driven mindset with a comprehensive understanding of startup growth metrics, analytics, and statistics.

• Strong focus on performance and results, aiming for measurable outcomes.

• Understanding of user psychology and motivations related to mobile app engagement.

• Nice to have: Experience in mobile-focused startups.

• Nice to have: Background in user acquisition (ASO or Performance Marketing).

• Nice to have: Experience in copywriting for marketing or sales communications.

🏝️ Benefits

• Global team.

• Commitment to diversity and inclusion.