Mobile Growth Manager – CRM, Braze

This is a fully remote position, open to applicants in Spain.

📋 Description

• Execute and enhance marketing campaigns utilizing Braze, with an emphasis on advanced segmentation and targeting techniques.

• Dynamically personalize and tailor campaign content using Liquid logic within Braze, based on user behaviors and attributes.

• Oversee and improve custom attributes in Braze to refine customer engagement strategies and realize targeted results.

• Partner with the data analytics team to integrate and utilize user data for complex campaign strategies.

• Create and test modifications to HTML code within Braze templates to ensure optimal layout and functionality across various devices and email clients.

• Evaluate campaign performance to extract insights and foster ongoing growth and enhancement of retention metrics.

• Offer technical support and training to team members on utilizing Braze and its integration with other tools and platforms.

• Perform mobile app retention audits and CRM initiatives for a variety of clients.

• Spearhead CRM experiments based on user psychology and design lifecycle flows.

• Collaborate with clients on A/B testing and analysis utilizing the Mobile Growth Stack.

⛳️ Requirements

• Proven experience with A/B testing across any digital marketing channel.

• Expertise in utilizing Braze for the planning and execution of campaigns.

• Capability to derive data insights and create visualizations with analytics platforms such as Amplitude, Mixpanel, Looker, or Periscope.

• A data-driven mindset with a thorough understanding of startup growth metrics, analytics, and statistics.

• Commitment to performance and results, aiming for measurable impacts.

• Insight into user psychology and motivation in mobile app utilization.

• Preferred: Experience in mobile-centric startups.

• Preferred: Background in user acquisition (ASO or Performance Marketing).

• Preferred: Experience in copywriting for marketing or sales communications.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Flexible work hours and remote work opportunities.

• Professional development and training programs.

• Collaborative and inclusive company culture.