Mobile Growth Manager, CRM – Braze

This is a fully remote position, open to applicants in Europe.

📋 Description

• Execute and refine marketing initiatives utilizing Braze, incorporating sophisticated segmentation and targeting techniques.

• Dynamically tailor and personalize campaign content using Liquid logic within Braze, informed by user behavior and characteristics.

• Oversee and improve custom attributes in Braze to enhance customer engagement and achieve targeted outcomes.

• Partner with the data analytics team to integrate and utilize user data for advanced campaign strategies.

• Create and test HTML code adjustments within Braze templates to ensure optimal layout and functionality across various devices and email clients.

• Evaluate campaign performance to derive insights and enhance growth and retention metrics.

• Offer technical assistance and training to team members on Braze and its integration with other tools and platforms.

• Perform mobile app retention audits and CRM initiatives for a variety of clients.

• Spearhead CRM experiments and design lifecycle flows based on user psychology.

• Collaborate with clients on A/B testing and analysis utilizing the Mobile Growth Stack.

⛳️ Requirements

• Proven experience with A/B testing across any digital marketing channels.

• Expertise in utilizing Braze for campaign planning and execution.

• Capability to extract data insights and create visualizations using analytics platforms such as Amplitude, Mixpanel, Looker, or Periscope.

• A data-driven mindset with a comprehensive understanding of startup growth metrics, analytics, and statistics.

• Strong focus on performance and results, aiming for measurable impact.

• Knowledge of user psychology and motivation pertaining to mobile app usage.

• Nice to have: Experience at mobile-focused startups.

• Nice to have: Background in user acquisition (ASO or Performance Marketing).

• Nice to have: Experience in copywriting for marketing or sales communications.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Opportunities for professional development and continuous learning.

• Collaborative and innovative work environment.