Meta Ads Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main point of contact.

• Conduct bi-weekly client calls to discuss performance, strategies, priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports a minimum of 24 hours prior to scheduled calls.

• Convert campaign data into clear, actionable insights for non-technical clients.

• Foster robust client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to promote stability and growth.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bid strategies, creative testing, and various campaign elements.

• Monitor performance daily and make campaign adjustments based on cost-per-appointment and other essential metrics.

• Identify underperforming campaigns and create strategies to enhance results.

• Experiment with audiences, messaging, and creative to uncover opportunities for improved performance.

• Contribute to the development of ad copy and campaign messaging.

• Set up and resolve issues with tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate processes through Zapier, and establish lead-routing workflows.

• Address technical challenges between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert issues that could impact client outcomes.

• Report to the Associate Director of Operations while maintaining accountability for client results, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of hands-on experience in paid media, particularly in Meta advertising.

• Experience managing multiple client accounts concurrently and leading discussions with clients.

• Demonstrated ability to steer campaigns towards specified performance goals while ensuring client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation techniques.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred experience in marketing within the financial services sector.

• Preferred background in lead-generation and appointment-setting campaigns.

• Preferred familiarity with video sales letter marketing strategies.

• Preferred experience with high-ticket or considered-purchase sales funnels.

• Preferred expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home options available.

• Flexible Scheduling.

• Performance Bonus incentives.