Meta Ads Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main point of contact.

• Facilitate bi-weekly client calls to discuss performance, strategies, priorities, and next steps.

• Create and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into straightforward, actionable recommendations for non-technical clients.

• Foster robust client relationships that encourage retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Design, launch, and enhance Meta campaigns aimed at lead generation and appointment setting.

• Oversee budgets, audience targeting, bid strategies, creative testing, and other campaign variables.

• Monitor performance on a daily basis and adjust based on cost-per-appointment and other critical metrics.

• Identify underperforming campaigns and devise strategies to enhance results.

• Experiment with audiences, messaging, and creative elements to uncover opportunities for better performance.

• Contribute to ad copy and campaign messaging development.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Resolve technical challenges between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert issues that could impact client results.

• Report to the Associate Director of Operations, maintaining accountability for client results, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of direct experience in paid media, particularly focused on Meta advertising.

• Experience managing multiple client accounts concurrently and leading client-facing discussions.

• Demonstrated capability to manage campaigns towards specific performance targets while facilitating client retention.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Expertise in video sales letter marketing.

• Preferred: Knowledge of high-ticket or considered-purchase funnels.

• Preferred: Experience in direct-response advertising.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Work Schedule.

• Performance Bonus.