Meta Ads Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, priorities, and actionable next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert campaign data into clear, actionable insights for clients without technical backgrounds.

• Foster strong client relationships that enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment booking.

• Oversee budgets, audience targeting, bid strategies, creative testing, and various campaign elements.

• Conduct daily performance monitoring and adjust strategies based on cost-per-appointment and other essential metrics.

• Identify underperforming campaigns and devise strategies to enhance results.

• Test audiences, messaging, and creative assets to uncover opportunities for improved performance.

• Contribute to the development of ad copy and campaign messaging.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing processes.

• Address technical issues between advertising platforms and client systems.

• Actively monitor tracking and lead flow to mitigate issues affecting client outcomes.

• Report directly to the Associate Director of Operations while being accountable for client results, relationships, and retention.

⛳️ Requirements

• 4+ years of practical experience in paid media, with a strong emphasis on Meta advertising.

• Proven experience in managing multiple client accounts and leading client-facing discussions simultaneously.

• Demonstrated ability to guide campaigns towards established performance targets while ensuring client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, and problem-solving abilities.

• Experience in financial services marketing (preferred).

• Background in lead-generation and appointment-setting campaigns (preferred).

• Knowledge of video sales letter marketing (preferred).

• Experience with high-ticket or considered-purchase sales funnels (preferred).

• Familiarity with direct-response advertising (preferred).

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus.