Meta Ads Manager – Lead Generation

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take charge of the complete execution of Meta Ads campaigns on Facebook and Instagram, from the initial setup to advanced scaling.

• Perform daily monitoring of account performance and proactively modify campaign structures, bidding strategies, and audience targeting.

• Develop, test, and optimize high-converting landing pages and lead funnels to ensure top-notch lead quality.

• Oversee conversion tracking, including Pixel setup, Conversion API (CAPI), and UTM tracking.

• Conduct A/B testing on creatives, headlines, and landing page components to mitigate creative fatigue and audience saturation.

• Independently manage client accounts, provide strategic insights, and deliver performance reports to stakeholders.

• Collaborate with creative and account management teams to ensure campaign messaging aligns with client objectives.

• Supervise lead flow integration between Meta Ads, GoHighLevel CRM, and third-party automation tools.

⛳️ Requirements

• A minimum of 5 years of hands-on experience managing Meta Ads (Facebook/Instagram) at scale.

• Demonstrated success in Lead Generation (not E-commerce) in industries such as Renewable Energy, Home Services, Real Estate, or B2B.

• Expertise in Meta Ads Manager, including Advantage+ features, horizontal/vertical scaling, and CPL/CPM/CTR analysis.

• Comprehensive technical understanding of conversion tracking, attribution settings, and API integrations.

• Experience in building and optimizing landing pages with a strong emphasis on Conversion Rate Optimization (CRO).

• Leadership experience with the capability to own client results and independently make high-level strategic decisions.

• An analytical mindset with the ability to convert complex data into actionable growth strategies.

• Outstanding communication skills and a mindset geared towards agency growth.

• Familiarity with GoHighLevel CRM and Zapier automation workflows.

• Understanding of Google Ads (Search and Performance Max).

• Direct experience in the Solar or Renewable Energy sectors.

• Experience managing multi-location or high-spend accounts.

🏝️ Benefits

• Competitive salary commensurate with experience.

• Fully remote work environment.

• Clear pathway to a leadership role as Head of Paid Media.

• Long-term stability in a rapidly growing sector.

• Performance-based incentives and professional autonomy.

• Opportunity to work with industry-leading CRM and automation tools.