Merchandise Strategy Specialist – E-commerce Campaigns

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop and enhance comprehensive merchandise strategies for UK e-commerce campaigns, focusing on seasonal promotions and significant sales events through the analysis of industry trends, competitor actions, and user insights.

• Support initiatives that directly contribute to GMV, conversion rates, average order value, and overall campaign effectiveness.

• Design merchant incentive frameworks utilizing platform resources such as traffic support, subsidies, and data tools to attract high-quality merchants and competitively priced products.

• Collaborate with the Account Management and Business Development teams to broaden merchant coverage and enhance merchant recruitment efficiency.

• Formulate targeted subsidy strategies for campaigns and carry out A/B testing to optimize subsidy ROI, aiding in user acquisition and repeat purchase growth.

• Work alongside Product, Data Analytics, Engineering, and Operations teams to unify product feature requirements and support the establishment of data infrastructure.

• Leverage data-driven insights to refine campaign strategies, enhance performance, and engage key stakeholders.

⛳️ Requirements

• A minimum of 1 year of relevant experience in e-commerce, retail, brand management, consulting, business strategy, operations, or a similar field.

• Bachelor’s degree or higher, preferably in Marketing, Business Administration, Data Analytics, Statistics, Economics, or a related discipline.

• Strong analytical and problem-solving abilities, with the capacity to convert data into clear, actionable business insights.

• Proficiency in Excel is essential; knowledge of SQL and data visualization tools is highly advantageous.

• Excellent cross-functional communication and stakeholder management abilities.

• Capability to collaborate effectively with Business Development, Product, Data, Engineering, and Operations teams.

• Self-driven, adaptable, and comfortable working in a fast-paced, dynamic e-commerce environment.

🏝️ Benefits

• Remote Job