Media Strategist

This is a fully remote position, open to applicants in Virginia.

📋 Description

• Oversee daily client interactions concerning media strategy and performance.

• Distill intricate media concepts into straightforward, actionable insights and serve as a strategic collaborator.

• Combine research, performance metrics, enrollment trends, and market indicators into implementable media strategies.

• Formulate comprehensive, multi-channel media strategies that cover the entire audience journey.

• Clarify the function of each channel, message, and asset.

• Recognize and rank target audiences based on their growth potential, institutional compatibility, and decision-making factors.

• Collaborate with Creative, Strategy, and Accounts teams to develop insight-driven messaging, briefs, and campaign concepts.

• Set KPIs that are aligned with campaign objectives.

• Analyze performance data and provide guidance for strategic enhancements.

⛳️ Requirements

• 4–6 years of experience in media strategy, planning, buying, and/or activation.

• Practical experience in creating full-funnel media strategies across digital, social, search, programmatic, and emerging channels.

• Demonstrated ability to prioritize audiences, align channel mixes with strategies, and link media choices to business results.

• Capability to articulate complex media concepts in clear, understandable terms for client education.

• Experience in defining KPIs, analyzing performance, and directing optimization strategies.

• Bachelor’s degree and/or a comparable combination of education and relevant experience.

🏝️ Benefits

• Comprehensive benefits package including nationwide health, dental, and vision coverage.

• 401(k) with employer contribution.

• Employer-paid life insurance and short-term disability.

• Flexible time off (FTO).

• Sick leave.

• Volunteer leave.

• Bereavement leave.

• Paid parental leave.

• Birthday day off.

• Two agency-wide closures during the summer and winter.

• Monthly lifestyle stipend for wellness expenses such as streaming subscriptions, gym memberships, or phone/internet costs.

• Fully remote work arrangement.