Media Relations Specialist

This is a fully remote position, open to applicants in New York.

📋 Description

• Implement earned media strategies that align with the North American communications framework.

• Establish and nurture relationships with journalists in consumer, health, business, lifestyle, technology, parenting, and women’s media across the US and Canada.

• Create compelling story angles and media pitches for research, product launches, campaigns, partnerships, and cultural events.

• Achieve earned media placements across print, digital, broadcast, podcasts, newsletters, and emerging media platforms.

• Compose press releases, media alerts, executive briefing documents, FAQs, and various other media materials.

• Handle incoming media inquiries through outreach, interview scheduling, and follow-up communication.

• Implement the annual earned media calendar and assist with communication priorities.

• Monitor news cycles to identify proactive and rapid-response communication opportunities.

• Maintain media lists, editorial calendars, media monitoring tools, and a database of industry opportunities.

• Research and arrange speaking engagements, conferences, podcasts, executive awards, and thought leadership activities.

• Prepare submissions for awards and manage executive media opportunities.

• Collaborate with Brand, Medical Marketing, Research, Product, Social, and other cross-functional teams on integrated communication campaigns.

• Coordinate earned media efforts for campaigns, product launches, research publications, company announcements, and strategic initiatives.

• Monitor media coverage, sentiment, share of voice, and other performance metrics.

• Compile monthly reports and recommendations to enhance earned media effectiveness.

⛳️ Requirements

• 4–6 years of experience in media relations or public relations.

• Demonstrated success in securing national earned media across consumer, lifestyle, health, business, and technology outlets.

• Proven ability to cultivate and maintain strong relationships with journalists and media contacts.

• Outstanding writing, editing, and storytelling abilities.

• Capability to craft engaging media pitches and press materials.

• Experience supporting executive thought leadership, including media interviews, speaking engagements, and award submissions.

• Strong organizational and project management capabilities.

• Proficient in managing multiple priorities at once.

• Experience working collaboratively in a fast-paced, cross-functional environment.

• Background in healthcare, wellness, consumer technology, or another regulated industry is preferred.

• Familiarity with media monitoring and media database tools like Cision or Muck Rack is preferred.

• Residing in the New York City metropolitan area.

• Authorized to work in the United States, as confirmed through E-Verify.

• Applications must be submitted in English via the career site.

🏝️ Benefits

• Flexible work arrangements.

• Opportunities for professional development.

• Access to modern technology.

• Engagement in impactful projects.

• Strong commitment to quality.

• An inclusive work environment.

• Focus on diversity and inclusion.