Director, Public Relations

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and execute comprehensive public relations strategies to enhance brand visibility and support Brilliant Earth's mission.

• Build and nurture relationships with key media figures, industry influencers, and editors to secure impactful coverage.

• Manage PR agencies, which includes conducting weekly calls, overseeing reporting, product shipments to editors, and celebrity/influencer gifting.

• Collaborate on the planning and execution of product launches, showroom openings, and distinct promotional events.

• Work alongside senior leadership to establish and communicate brand positioning.

• Develop and ensure consistent brand messaging across all consumer interactions.

• Oversee integrated marketing campaigns that enhance traffic, sales, and brand loyalty.

• Create PR materials, press releases, and content that support retail and public relations initiatives.

• Contribute to a comprehensive retail brand marketing strategy in collaboration with the VP of integrated marketing and the Director of Visual Merchandising.

• Lead brand marketing efforts in prioritized physical showrooms, including the launch of new showrooms.

• Develop and manage budgets for retail marketing and public relations.

• Monitor campaign performance, assess key metrics, and provide insights for continuous improvement.

• Encourage creativity, innovation, and accountability within the marketing team.

• Guide and mentor team members, offering support and development opportunities.

⛳️ Requirements

• Over 10 years of experience in brand marketing and public relations, particularly within a direct-to-consumer retail setting.

• Demonstrated success in developing and leading large-scale retail brand initiatives.

• Established connections with media and a history of successful public relations campaigns.

• Experience with premium or luxury brands in an omnichannel context.

• Exceptional strategic thinking, problem-solving, and analytical capabilities.

• Proven ability to identify and execute successful celebrity, influencer, and brand partnerships.

• Excellent written and verbal communication skills.

• Strong leadership abilities with the capacity to inspire and guide cross-functional teams.

• Ability to effectively manage multiple projects simultaneously in a dynamic environment.

• Commitment to fostering respect and inclusion within the workplace.

• Passionate about sustainability, ethics, and social responsibility.

• Bachelor's degree in Marketing, Communications, or a related field; advanced degree preferred.

🏝️ Benefits

• Regular one-on-one meetings with your manager.

• Opportunities for training and development.

• Annual 360 review process.

• Lifestyle Spending Account with reimbursements for eligible wellness expenses, including gym memberships, massage therapy, counseling, and more.

• Company-sponsored leadership and professional skills training, along with diversity and inclusion initiatives.

• Tuition reimbursement for role-specific training programs.

• Employee discount on jewelry purchases.

• Access to mental health resources, including self-care applications and seminars.

• Employee Assistance Program providing 24/7 counseling access.

• Opportunities for community involvement and volunteer programs.

• Comprehensive medical, dental, and vision insurance.

• $0 monthly premium option for employee health insurance.

• Employer contributions to Health Savings Accounts (HSA).

• 401k matching program.

• Paid Time Off.

• Paid parental leave.

• Disability and life insurance fully funded by the employer.

• Pre-Tax Commuter Benefits.