Communications Manager – B2B Tech, Growth PR

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Identify and cultivate stories of interest derived from company operations, customer interactions, data insights, market dynamics, product innovations, and executive knowledge.

• Establish and nurture direct connections with US technology journalists, effectively pitching stories to Tier-1 and relevant technology/business media.

• Achieve media exposure in renowned publications such as TechCrunch, Forbes, and other significant platforms.

• Keep track of brand mentions, industry discussions, competitors, and new media opportunities.

• Create narratives that enhance the company's visibility and Share of Voice across North America and Europe.

• Collaborate directly with the Founder and C-level executives to refine their public persona and positioning.

• Ghostwrite LinkedIn posts, X content, thought leadership articles, commentary, and various executive communications.

• Transform executive expertise, company insights, and market viewpoints into engaging narratives.

• Distribute media stories and company narratives across appropriate social media channels.

• Develop systems that motivate employees to actively share and promote company content.

• Adapt core concepts into LinkedIn carousels, social media posts, threads, newsletters, and other formats.

• Create AI-assisted content distribution workflows that enhance execution speed and scale.

• Explore modern channels such as GTM podcasts, executive personal branding, interactive newsletters, and other impactful formats.

• Monitor media coverage, Share of Voice, executive outreach, engagement, and content distribution metrics.

• Utilize data to consistently enhance communication strategies and content effectiveness.

• Work independently with minimal oversight, avoiding reliance on extensive PR or advertising budgets.

⛳️ Requirements

• Proven expertise in B2B technology and/or SaaS communications.

• A solid history of successful organic pitching to US technology media, including Tier-1 or highly relevant technology/business publications.

• Strong comprehension of the US technology media landscape and a demonstrated ability to cultivate direct relationships with journalists.

• Outstanding skills in ghostwriting for executives and narrative creation.

• Advanced English proficiency (C1/C2) with excellent written communication abilities.

• Portfolio required: US technology media clips obtained through direct pitching and samples of executive ghostwriting, such as LinkedIn/X posts or thought leadership pieces.

• Highly autonomous, proactive, straightforward, data-oriented, and results-driven.

• Comfortable in a fast-paced, lean startup environment with limited resources.

• Openness to experimenting with AI-assisted content creation, automation, and contemporary communication workflows.

• Nice to have: Experience in scaling B2B SaaS/technology startups in the US, established US tech journalist relationships, or familiarity with GTM podcasts, executive personal branding, newsletters, employee advocacy, Muck Rack, Prowly, LinkedIn automation, CRM/ATS platforms, or advanced AI content tools.

🏝️ Benefits

• Competitive salary.

• Fully remote work setup.

• Opportunities for career advancement to lead and expand the global communications function.

• Flexible working hours with an emphasis on results rather than just time spent at a desk.

• Significant autonomy with minimal corporate red tape.

• Long-term stability in a rapidly growing, established tech company.