Media Planner

This is a fully remote position, open to applicants in India.

📋 Description

• Become a part of Havas Edge’s Strategy Group as a Media Planner.

• Develop television campaigns encompassing both linear and CTV platforms.

• Formulate multi-scenario media strategies that correspond with GRP, CPM, audience metrics, competitive analysis, business objectives, and consumer journey targets.

• Perform research and analysis to address challenges that arise during the execution of tactical plans.

• Collaborate with and present to clients from various sectors.

• Evaluate vendor offerings to ensure alignment with client objectives.

• Justify media planning decisions to account leaders and vendors.

• Assist with additional projects within the Strategy Group as required.

• Keep updated on industry news impacting the media landscape.

⛳️ Requirements

• Minimum of 3 years experience in planning television campaigns, including linear and CTV.

• Capability to manage multi-scenario plans while balancing GRP/CPM/audience/competitive targets, business strategies, and consumer journeys.

• Proficiency in media tools such as Nielsen Media Impact, Nielsen PAL, Nielsen Scarborough, MRI-Simmons, YouGov, ComScore, Numeris, Mintel, Statista, and Guideline by SQAD.

• Strong understanding of media math and statistics, including GRPs, Reach and Frequency, CPPs, CPMs, CPO, and MER.

• Experience in client interaction and presentations across diverse categories.

• Knowledge of key audiences and competitive dynamics within client sectors.

• Skill in evaluating various vendor packages to ensure they meet client goals.

• Proficiency in Microsoft 365.

• Excellent analytical, quantitative, research, communication, organizational, and detail-oriented skills.

• Familiarity with media planning and buying principles, including the strengths and weaknesses of different media types.

• Ability to work autonomously as well as collaboratively within a team environment.

• Competence in engaging with individuals at all organizational levels and promoting cross-functional teamwork.

• Capacity to handle multiple projects with tight deadlines in a dynamic setting.

• Professional demeanor and assurance when interacting with vendors, colleagues, and clients.

• Willingness to travel for client meetings and new business presentations.

🏝️ Benefits

• Equal opportunities for all prospective employees.

• Zero tolerance for discrimination.

• Inclusive hiring practices that consider age, gender, race, ethnicity, disability, and other non-job-related factors.