Media Planner

This is a fully remote position, open to applicants in India.

📋 Description

• Develop television advertising campaigns, encompassing both linear and CTV formats.

• Assess multi-scenario plans in relation to GRP, CPM, audience metrics, competitive analysis, business strategies, and consumer journey objectives.

• Utilize media research and planning tools to formulate and analyze campaign plans.

• Perform research and analysis to resolve issues that may arise during the execution of tactical plans.

• Deliver presentations to clients across various sectors.

• Evaluate vendor proposals and assess their alignment with client objectives.

• Justify media planning decisions to account managers and vendors.

• Stay informed about developments affecting the media landscape.

• Engage actively in additional Strategy Group initiatives as required.

• Collaborate with vendors, team members, clients, and cross-functional departments.

• Travel for client meetings and new business presentations as necessary.

⛳️ Requirements

• Over 3 years of experience in planning television campaigns, including both linear and CTV.

• Capability to create multi-scenario media plans while balancing GRP, CPM, audience metrics, competitive analysis, business strategies, and consumer journey goals.

• Expertise with media tools such as Nielsen Media Impact, Nielsen PAL, Nielsen Scarborough, MRI-Simmons, YouGov, ComScore, Numeris, Mintel, Statista, and Guideline by SQAD.

• Proficient in media mathematics and statistics, including the calculation of GRPs, Reach and Frequency, CPPs, CPMs, CPO, and MER.

• Experience in working with and presenting to clients across diverse categories.

• Understanding of top-level audiences and competitive dynamics within client sectors.

• Ability to evaluate multiple vendor proposals and assess their fit with client objectives.

• Proficiency in Microsoft 365.

• Strong analytical, quantitative, research, written, and verbal communication abilities.

• Basic understanding of the advantages and disadvantages of various media types.

• Self-driven with the ability to work both independently and collaboratively in a team environment.

• Capable of engaging with individuals at all organizational levels and promoting cross-functional collaboration.

• Competent in managing multiple projects with tight deadlines in a fast-paced setting.

• High level of attention to detail, organization, accuracy, and efficiency.

• Willingness to travel for client engagements and new business presentations.

🏝️ Benefits

• Equal opportunities for all potential employees.

• Zero tolerance for discrimination.

• Welcomes applicants regardless of age, gender, race, ethnicity, disability, and other factors unrelated to job performance.