Media Planner

This is a fully remote position, open to applicants in United States.

📋 Description

• Create media strategies and recommendations grounded in research that align with the client’s business objectives and campaign goals.

• Oversee media research and analysis for designated clients utilizing agency tools and industry resources.

• Design measurement frameworks, KPIs, cross-channel media strategies, tactical suggestions, presentations, agency points of view, and supplementary materials.

• Collaborate with media activation and digital teams on tactical recommendations, negotiation for placements, and execution of campaigns.

• Investigate and assess media vendors and publishers; evaluate proposals and negotiate rates, targeting, placements, and added value.

• Develop and manage media flowcharts, plans, and budgets.

• Draft media buying specifications and review insertion orders.

• Liaise with account, creative, digital, media activation teams, internal stakeholders, and external partners.

• Organize creative specifications, deliverables, deadlines, trafficking worksheets, and the delivery of creative assets.

• Track project timelines and priorities to ensure timely execution of campaigns.

• Assist with campaign reporting and performance analysis against established measurement frameworks and KPIs.

• Foster and maintain client relationships through consistent communication and prompt responses.

• Assist in media reconciliation, ensure invoicing accuracy, and track budgets.

• Keep media files, project documentation, and time records updated in agency systems, including Advantage.

• Engage in professional development, training, industry events, and client meetings as necessary.

⛳️ Requirements

• 2–3 years of professional experience in media planning, encompassing cross-channel campaign development, client relationship management, and budget supervision.

• Familiarity with both traditional and digital paid media channels, planning methodologies, and emerging media trends.

• Knowledge of media planning essentials, including media mathematics, reach and frequency, audience research, market analysis, measurement, and reporting.

• Capability to develop and effectively present strategic media recommendations, campaign plans, and supporting rationale to clients and internal teams.

• Proficient in Microsoft Excel and PowerPoint, with the ability to organize, analyze, and communicate data effectively.

• Strong analytical and critical thinking abilities, with the capacity to interpret research, assess opportunities, and provide informed recommendations.

• Excellent organizational skills and attention to detail, with the ability to manage competing priorities, budgets, and deadlines across various campaigns.

• Effective written and verbal communication skills, including the ability to collaborate with stakeholders, present information clearly, and respond constructively to feedback.

• Ability to work collaboratively across account, creative, digital, and media activation teams.

• Preferred: Experience in developing media plans for agriculture or B2B clients.

• Preferred: Experience in supporting or executing paid influencer campaigns.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional growth and development.

• Comprehensive benefits package including health, dental, and retirement plans.

• Collaborative and inclusive work environment.