Media Performance Strategist, Marketing Applied Sciences

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Oversee the delivery of marketing mix modeling and media measurement insights for Corporate Brands.

• Measure the sales and brand impact of media, providing recommendations for budget and media-mix optimizations across various channels.

• Convert MMM findings into strategic, consultative recommendations and convey complex analytical narratives into actionable insights.

• Examine media and digital platform data to uncover performance trends, conversion drivers, and opportunities for optimization.

• Develop and enhance measurement methodologies, including MMM, attribution models, and High Value Behaviors.

• Ensure data integrity, adherence to data capture and tagging standards, and consistent application of campaigns.

• Lead the monthly and ad hoc reporting on media KPIs, funnel performance, ROI, and brand engagement.

• Summarize findings for brand stakeholders and media partners.

• Incorporate media taxonomy and marketing governance standards into MMM and media storytelling.

• Collaborate with stakeholders to prioritize essential marketing and media inquiries.

• Present findings and dashboards that align with business objectives for both technical and non-technical audiences.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business Analytics, Communications, Economics, Statistics, or a related field.

• Minimum of 5 years of experience in marketing analytics, media strategy, marketing mix modeling, attribution, or performance measurement.

• Practical experience with MMM or multi-touch attribution and performance media measurement.

• Familiarity with Adobe Analytics or Google Analytics.

• Experience with Google Campaign Manager or Meta Ads Manager.

• Proficient in SQL for querying and managing large datasets.

• Experience in creating and managing dashboards using Power BI.

• Strong skills in problem structuring, analytical thinking, and strategic planning.

• Capability to integrate data from various sources into a unified perspective.

• Excellent written, verbal, and presentation skills.

• Ability to translate complex analytical work into clear, actionable insights for both technical and non-technical stakeholders.

• Strong interpersonal skills and project leadership capabilities.

• Ability to manage timelines and collaborate with internal teams and external agencies on planning, budgeting, and campaign optimization.

• GM does not offer immigration-related sponsorship; applicants must not require GM immigration sponsorship at any point now or in the future.

🏝️ Benefits

• Bonus potential through an incentive pay program based on company performance, job level, and individual contributions.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Health Savings Account.

• Flexible Spending Accounts.

• Retirement savings plan.

• Sickness and accident benefits.

• Life insurance.

• Paid vacation and holidays.

• Tuition assistance programs.

• Employee assistance program.

• GM vehicle discounts.