Media Buying Team Lead – Meta Ads

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Formulate and implement the Meta Ads acquisition strategy for mobile applications and web landing pages.

• Manage the planning and forecasting of the Meta Ads budget, including quarterly and monthly expenditures, revenue, and profitability objectives.

• Take responsibility for traffic volume, profitability, and the overall effectiveness of the Meta Ads channel.

• Design, launch, optimize, and expand advertising campaigns.

• Establish and maintain tracking, attribution, and data flow among Meta, applications, web landing pages, and affiliate platforms.

• Evaluate campaign performance, identify growth opportunities, and convert insights into actionable hypotheses and experiments.

• Create and refine acquisition funnels to enhance conversion rates and unit economics.

• Develop and implement a scalable creative marketing process in collaboration with the Design team.

• Recruit and cultivate the Meta Ads team, including hiring, onboarding, mentoring, and managing performance.

• Set up effective processes, workflows, and performance benchmarks for the media buying function.

• Work alongside ASO, Developers, Design, and Affiliate teams to enhance acquisition performance.

• Keep abreast of changes in the Meta Ads platform, policies, and industry trends, adapting the acquisition strategy as necessary.

⛳️ Requirements

• Over 4 years of practical experience with Meta Ads, including at least 1 year in a senior or leadership capacity.

• Proven experience in building and leading a media buying team from the ground up, including establishing processes, performance benchmarks, and team development.

• Experience in budget distribution across geographic locations, products, campaigns, and acquisition funnels based on performance and business priorities.

• Background in acquisition strategies for both iOS and Android applications as well as web landing pages.

• Demonstrated success in scaling ad budgets while achieving target profitability.

• Deep expertise in setting up, optimizing, testing, and scaling Meta Ads campaigns.

• Comprehensive understanding of tracking, attribution, and managing Meta Business infrastructure, including Meta Pixel, CAPI, events, postbacks, third-party integrations, multiple ad accounts, pixels/datasets, domains, and account health.

• Experience with full-funnel performance analysis encompassing ads, landing pages, applications, and partner conversions.

• Skilled in creative strategy and performance-driven creative testing, including creative testing frameworks, hypothesis generation, angles, hooks, UGC, static and video formats, creative fatigue, winner iteration, testing velocity, and creative analytics.

• Strong analytical skills, a sense of ownership, and a commercial mindset.

• Experience in challenging sectors such as FinTech, affiliate marketing, or lead generation is advantageous.

• Familiarity with Google Ads, TikTok Ads, or native advertising is a plus.

🏝️ Benefits

• A fast-paced, dynamic environment that presents daily challenges and professional growth opportunities.

• Strong managerial support and trust — no micromanagement.

• Learning and development benefits: compensation for external courses, conferences, a corporate library, mentorship (especially for juniors and career switchers), and various other opportunities.

• Remote work and flexible scheduling — manage your day independently while accommodating team interaction hours.

• Option to work from the Kyiv office, Lviv, or Warsaw coworking space.

• 28 paid vacation days per year.

• Up to 30 sick leave days with medical confirmation.

• All public holidays are observed.

• Medical insurance coverage.

• Compensation for therapy sessions with a psychologist.

• Ukrainian Victory Support program and other significant social initiatives.

• Gifts for special occasions in your personal and professional life.

• Quarterly team-building activities (online or offline).