Media Buyer, Paid Media Specialist

This is a fully remote position, open to applicants in Colombia, +4 more countries.

📋 Description

• Develop, launch, and oversee Meta campaigns utilizing CBO/ABO frameworks, audience targeting, placements, and creative testing.

• Assist in advancing towards independent purchasing on AppLovin / Axon.

• Track daily performance metrics and highlight opportunities for scaling, underperformers, and anomalies.

• Execute structured creative and audience tests, documenting the outcomes.

• Extract, organize, and analyze performance data to guide decision-making.

• Create concise weekly reports for clients.

• Evaluate creative performance using metrics such as CTR, CPM, and CPC, benchmarked against account averages, and share insights with strategists and clients.

• Aid in maintaining proper account hygiene, naming conventions, and tracking protocols.

• Collaborate closely with senior buyers to strategize, launch, and optimize paid campaigns, primarily on Meta.

⛳️ Requirements

• 3–5 years of practical experience in paid media within DTC environments, either in-house or at marketing agencies working with DTC brands.

• Oversaw monthly ad spending per brand ranging from approximately USD 300k to 1M.

• Proficient written communication skills in English.

• Genuine expertise with Meta Ads Manager and practical experience in campaign creation.

• Strong numerical aptitude and comfort with spreadsheets and dashboards.

• A direct-response mindset focused on CPA, ROAS, and contribution margin.

• Familiarity with tracking and attribution tools, including pixels, CAPI, ClickFlare, and GA4.

• Ability to remain responsive when account demands arise, including the occasional need for evening or weekend work during launches or scaling efforts.

• Availability during pivotal EST timeframes to assess performance and take necessary actions.

• Experience with AdManage is strongly preferred.

• Practical experience with AppLovin / Axon or other programmatic/nativ platforms is an advantage.

• Basic knowledge of creative processes.

🏝️ Benefits

• Competitive base salary.

• Fully remote, full-time contractor position.

• Opportunity to learn direct-response media buying directly from seasoned professionals who manage substantial budgets.

• Gain real ownership early on—you won’t be confined to pulling reports for a year.

• Collaborate with a diverse array of scaling, fast-growing DTC brands in fashion, beauty, and lifestyle sectors.

• Experience a dynamic team environment that rewards results and encourages growth into a senior media buyer role.