Media Buyer – Meta, Google Ads

This is a fully remote position, open to applicants in Pakistan.

📋 Description

• Strategize, initiate, oversee, and enhance Meta Ads and Google Ads campaigns.

• Create paid media strategies aligned with client or business objectives, target demographics, and budget constraints.

• Perform audience analysis, keyword exploration, competitor research, and campaign development.

• Establish and manage campaigns across Facebook, Instagram, and Google platforms.

• Track campaign metrics, budgets, ROAS, CPL, CPA, CTR, conversions, and other essential indicators.

• Experiment with and refine ad creatives, copy, target audiences, placements, bidding methods, and landing pages.

• Discover opportunities to enhance campaign performance and expand successful initiatives.

• Set up and oversee conversion tracking, pixels, events, and pertinent analytics.

• Examine campaign data and deliver performance reports along with actionable recommendations.

• Work collaboratively with internal teams, designers, marketers, and clients.

• Handle multiple campaigns and accounts efficiently.

• Remain informed about advancements in Meta and Google advertising platforms as well as best practices in paid media.

⛳️ Requirements

• Minimum of 2 years of practical experience in paid media or media buying.

• Robust practical experience in managing Meta Ads and Google Ads.

• Proven ability to manage campaigns from initiation through optimization and reporting stages.

• Strong grasp of performance marketing, lead generation, conversions, and ROAS.

• Familiarity with campaign tracking, pixels, conversion events, and Google Analytics/GA4.

• Strong analytical skills and a data-driven perspective.

• Capability to interpret campaign data and convert insights into effective optimization strategies.

• Experience in managing multiple campaigns or client accounts is highly preferred.

• Excellent communication skills with the ability to articulate campaign performance clearly.

• Capacity to work independently in a remote setting.

• Experience collaborating with an agency or handling multiple clients is an advantage.

• Hands-on, results-oriented approach to paid advertising.

• Valued experience in diverse industries, lead-generation campaigns, service-oriented businesses, or agency clients.

🏝️ Benefits

• Flexible remote working environment.

• Opportunity to engage with various businesses, industries, and advertising campaigns.

• Chance to take ownership of performance marketing campaigns and directly impact client growth.